IDEAS home Printed from https://ideas.repec.org/a/ucp/jacres/doi10.1086-702473.html
   My bibliography  Save this article

What’s New Is Old Again: Nostalgia and Retro-Styling in Response to Authenticity Threats

Author

Listed:
  • Jannine D. Lasaleta
  • Katherine E. Loveland

Abstract

Nostalgia is both a past- and self-referencing emotion that provides diverse psychological benefits. In this article, we explore retro-styling as a means for tapping into nostalgia. We define retro-styling as new objects that, through their design, reference the past. We propose that threats to authenticity lead to heightened preference for these retro-styled objects because they can create a sense of self-continuity by linking present consumption with past consumption. We first demonstrate that feelings of nostalgia lead to heightened feelings of authenticity via self-continuity. We then demonstrate that trait inauthenticity is positively correlated with preference for retro-styled objects and that this preference is mediated by nostalgia. Next, we show that when consumers’ state authenticity is threatened, they exhibit a heightened preference for retro-styled objects, provided that the object has past personal relevance, and that self-continuity mediates this preference.

Suggested Citation

  • Jannine D. Lasaleta & Katherine E. Loveland, 2019. "What’s New Is Old Again: Nostalgia and Retro-Styling in Response to Authenticity Threats," Journal of the Association for Consumer Research, University of Chicago Press, vol. 4(2), pages 172-184.
  • Handle: RePEc:ucp:jacres:doi:10.1086/702473
    DOI: 10.1086/702473
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/702473
    Download Restriction: Access to the online full text or PDF requires a subscription.

    File URL: http://dx.doi.org/10.1086/702473
    Download Restriction: Access to the online full text or PDF requires a subscription.

    File URL: https://libkey.io/10.1086/702473?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Menglin Li & Sining Kou & Jun Pang & Wangshuai Wang, 2024. "Take me back to the past: the impact of social identity conflict on nostalgic consumption," Marketing Letters, Springer, vol. 35(2), pages 289-301, June.
    2. Hinsch, Chris & Felix, Reto & Rauschnabel, Philipp A., 2020. "Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ucp:jacres:doi:10.1086/702473. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journals Division (email available below). General contact details of provider: https://www.journals.uchicago.edu/JACR .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.