IDEAS home Printed from https://ideas.repec.org/a/ucp/jacres/doi10.1086-700842.html
   My bibliography  Save this article

Decisional Conflict Predicts Impatience

Author

Listed:
  • Paul E. Stillman
  • Melissa J. Ferguson

Abstract

Self-control conflicts—decisions that pit short-term temptations against long-term goals—are some of the most difficult decisions that individuals face, as these decisions set desires of immediate gratification against the knowledge that patience produces larger rewards. Despite the centrality of conflict to theoretical and lay understandings of self-control, conflict is less thoroughly investigated than choices or attitudes. In this article, we measure real-time spatial conflict through participants’ mouse movements during self-control decision making in the context of intertemporal choice. Across four studies, we show that (a) online conflict as measured by mouse movements is highly correlated with the subjective difficulty of the decision, and (b) conflict within these decisions strongly predicts individuals’ impatience as indexed by their discount function. We discuss implications of these findings, including for the underlying mechanisms of self-control, as well as the methodological approach of using mouse-tracking to measure conflict elicited by self-control dilemmas.

Suggested Citation

  • Paul E. Stillman & Melissa J. Ferguson, 2019. "Decisional Conflict Predicts Impatience," Journal of the Association for Consumer Research, University of Chicago Press, vol. 4(1), pages 47-56.
  • Handle: RePEc:ucp:jacres:doi:10.1086/700842
    DOI: 10.1086/700842
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/700842
    Download Restriction: Access to the online full text or PDF requires a subscription.

    File URL: http://dx.doi.org/10.1086/700842
    Download Restriction: Access to the online full text or PDF requires a subscription.

    File URL: https://libkey.io/10.1086/700842?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Geoffrey Fisher, 2023. "Measuring the Factors Influencing Purchasing Decisions: Evidence From Cursor Tracking and Cognitive Modeling," Management Science, INFORMS, vol. 69(8), pages 4558-4578, August.
    2. Arkady Zgonnikov & Nadim A. A. Atiya & Denis O'Hora & Iñaki Rañò & KongFatt Wong-Lin, 2019. "Beyond reach: Do symmetric changes in motor costs affect decision making? A registered report," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 14(4), pages 455-469, July.
    3. repec:cup:judgdm:v:14:y:2019:i:4:p:455-469 is not listed on IDEAS

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ucp:jacres:doi:10.1086/700842. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journals Division (email available below). General contact details of provider: https://www.journals.uchicago.edu/JACR .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.