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Risky Research? How Relational Engagement in Research Can Mitigate Harm and Enhance Benefits

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  • Brennan Davis
  • Julie L. Ozanne

Abstract

Many consumer researchers study risky consumption behaviors with the goal of enhancing consumer well-being. But could the very process of research be potentially harmful if it is extractive and focused on mining insights for academic publications? Could more participatory research processes where beneficiaries collaborate lead to changes that could more directly enhance consumer well-being? We explore how a relational engagement approach to research can be used to carefully think through opportunities to not only mitigate risk in studies but enhance broader benefits for the participants. Specifically, we look at how collaboration between researchers and potential beneficiaries improves the creation of direct research outputs, research awareness, research use, and societal benefit. By collaborating with stakeholders who are directly involved with the risky consumption, we bring the research process as close as possible to the problem at hand. In doing so, we hope to improve research outcomes by creating knowledge both with and for beneficiaries.

Suggested Citation

  • Brennan Davis & Julie L. Ozanne, 2018. "Risky Research? How Relational Engagement in Research Can Mitigate Harm and Enhance Benefits," Journal of the Association for Consumer Research, University of Chicago Press, vol. 3(1), pages 7-15.
    • Handle: RePEc:ucp:jacres:doi:10.1086/695669
    DOI: 10.1086/695669
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    Cited by:

    1. Srinivas Venugopal, 2021. "Envisioning a community‐centric approach to impact assessments in subsistence marketplaces," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 118-133, March.
    2. Melissa G. Bublitz & Laura A. Peracchio & Brennan Davis & Jennifer Edson Escalas & Jonathan Hansen & Elizabeth G. Miller & Beth Vallen & Tiffany B. White, 2022. "Stronger together: Developing research partnerships with social impact organizations," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1028-1045, September.

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