IDEAS home Printed from https://ideas.repec.org/a/ucp/jacres/doi10.1086-693161.html
   My bibliography  Save this article

Sensory Experiences and Consumer Creativity

Author

Listed:
  • Rui (Juliet) Zhu
  • Ravi Mehta

Abstract

Creativity is an important element in today’s consumption environment. Recently, the field has observed an increasing interest in examining how sensory experiences that people have while interacting with the external environment might affect creativity. While this line of research offers significant theoretical and practical implications, it is in its early stage, and the findings are rather fragmented. Thus, this article aims to provide a systematic review of the extant literature that bears closest relevance to consumer research, focusing on when and why sensory experiences can affect consumer creativity. In addition, based on such a review, we offer testable hypotheses with the intention of motivating more research in this fascinating domain.

Suggested Citation

  • Rui (Juliet) Zhu & Ravi Mehta, 2017. "Sensory Experiences and Consumer Creativity," Journal of the Association for Consumer Research, University of Chicago Press, vol. 2(4), pages 472-484.
    • Handle: RePEc:ucp:jacres:doi:10.1086/693161
    DOI: 10.1086/693161
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/693161
    Download Restriction: Access to the online full text or PDF requires a subscription.
    File URL: http://dx.doi.org/10.1086/693161
    Download Restriction: Access to the online full text or PDF requires a subscription.
    File URL: https://libkey.io/10.1086/693161?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Laurent Busca & Julien Grobert & Cyrielle Vellera, 2021. "Effect of congruent scent diffusion on individual creative fluidity: Mental imagery instruction and iconic stimulus as possible moderators," Post-Print hal-03256558, HAL.
    2. Kevin L. Sample & Henrik Hagtvedt & S. Adam Brasel, 2020. "Components of visual perception in marketing contexts: a conceptual framework and review," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 405-421, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ucp:jacres:doi:10.1086/693161. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journals Division (email available below). General contact details of provider: https://www.journals.uchicago.edu/JACR .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.