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Framing en las decisiones de inversión de Brokers financieros de Veracruz

Author

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  • Oscar Lara Murillo

    (Alumno de la Maestría en Finanzas de la Universidad Cristóbal Colón.)

Abstract

En este estudio se analizó la teoría de la prospectiva de Kahneman y Tversky y se demostró que el framing determina las decisiones de inversión de expertos en el análisis financiero. Para ello se utilizó un test de elaboración propia, el cual se aplicó a brokers de la zona conurbada Veracruz-Boca del Rio.

Suggested Citation

  • Oscar Lara Murillo, 2012. "Framing en las decisiones de inversión de Brokers financieros de Veracruz," Revista Observatorio Calasanz, Universidad Cristobal Colon, Dpto. de Investigacion y Posgrado, vol. 3(6), pages .352-361, Febrero.
    • Handle: RePEc:ucc:reveco:num_6_feb_2012_003
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    References listed on IDEAS

    as
    1. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    2. Floris Heukelom, 2007. "Kahneman and Tversky and the Origin of Behavioral Economics," Tinbergen Institute Discussion Papers 07-003/1, Tinbergen Institute.
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    Kahneman y Tversky;

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