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The Effect Of Organizational Communication Towards Resistance To Change: A Case Study In Banking Sector

Author

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  • Betül AKAN

    (Namik Kemal University, Hayrabolu Vocational School, Turkey)

  • Funda ER ÜLKER

    (Namik Kemal University, Hayrabolu Vocational School, Turkey)

  • Agah Sinan ÜNSAR

    (Trakya University, Faculty of Economic and Administrative Sciences)

Abstract

Resistance to change is a significant factor that has a direct effect on change efforts. If the employees are well-informed about the organizational change process, and if their opinions are asked regarding the decisions to be taken in explanation of the change process, the employees would adopt the change process and it would help breaking their resistance to change. Accordingly, it is aimed in this study to analyze the influence of organizational communication on resistance to change. Recent studies may accept that effective organizational communication is one of the primary determinants of resistance to change. In line with the purpose of the study, data have been collected through questionnaire method from 406 state and private bank employees in Marmara Region (Turkey).The data obtained have been analyzed through exploratory factor analysis, correlation analysis and Mann- Whitney U difference test. Multiple regression analysis has also been made in order to explain the characteristics of the relations, which have been determined through correlation analysis. According to the results of the research, a positive, but insignificant relationship has been observed between goal setting and critical communication, which are the two sub- dimensions of resistance to change and organizational communication. It has been observed that a very insignificant part of the variability in employees’ resistance to change levels has been explained through goal- setting and critical communication. In has also bee observed that private bank employees resist more to change than state bank employees.

Suggested Citation

  • Betül AKAN & Funda ER ÜLKER & Agah Sinan ÜNSAR, 2016. "The Effect Of Organizational Communication Towards Resistance To Change: A Case Study In Banking Sector," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 14(1), pages 53-67, May.
  • Handle: RePEc:tuz:journl:v:14:y:2016:i:1:p:53-67
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    References listed on IDEAS

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    1. Zeljko Turkalj & Ivana Fosic, 2009. "Organizational Communication as an Important Factor of Organizational Behaviour," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 5, pages 33-42.
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    Cited by:

    1. Julius Paulikas & BirutÄ— PaulikienÄ—, 2022. "Impact of the communicated information content on employee resistance to change," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 4(3), pages 61-75, September.
    2. Aristides Papathomas & George Konteos, 2024. "Financial institutions digital transformation: the stages of the journey and business metrics to follow," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 590-606, June.

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      More about this item

      Keywords

      Organizational Communication; Change; Resistance; Banking Sector;
      All these keywords.

      JEL classification:

      • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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