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Productization of University Services

Author

Listed:
  • Aki Aapaoja

    (University of Oulu, Finland)

  • Jaakko Kujala

    (University of Oulu, Finland)

  • Lasse TT Pesonen

    (Oulu University of Applied Sciences, Finland)

Abstract

Purpose – The importance of university-industry co-operation has been recognized, but it has been faced many challenges such as unclear and undefined service offerings from universities and a lack of mutual content and structures. The purpose of this paper is to analyze how productization of services can be used to enhance university-industry (U-I) co-operation. Design/methodology/approach – This paper discusses the nature of U-I co-operation while the main focus is on the enhancement of co-operation through the productization of university services. Results are derived from the analysis of both existing literature and empirical case study. Findings – The study finds that through productization, U-I co-operation can be enhanced and several synergies can be achieved. These are based on well-defined procedures and service packages, which lead to the following things: (i) Better quality and management of services leads to more stable, effective and manageable co-operation; (ii) Communication is more comprehensive and the customer’s perspective can be taken more thoroughly considered; (iii) Productized services are partially standardized and partially customized: standard parts ensure efficient processes while customization ensures the fulfillment of customer requirements. Research limitations/implications – The paper shows that productization is not a solution for all of the challenges of U-I co-operation. Before productized services are useful, collaborators must engage in active communication to map out the common content. Originality/Value – Based on findings it is suggested that productization might help educational institutes and firms to develop co-operation in order to gain better results.

Suggested Citation

  • Aki Aapaoja & Jaakko Kujala & Lasse TT Pesonen, 2012. "Productization of University Services," International Journal of Synergy and Research, ToKnowPress, vol. 1(1), pages 89-106.
    • Handle: RePEc:tkp:ijsrsy:v:1:y:2012:i:1:p:89-106
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    References listed on IDEAS

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    Cited by:

    1. Harkonen, Janne & Haapasalo, Harri & Hanninen, Kai, 2015. "Productisation: A review and research agenda," International Journal of Production Economics, Elsevier, vol. 164(C), pages 65-82.
    2. Wirtz, Jochen & Fritze, Martin P. & Jaakkola, Elina & Gelbrich, Katja & Hartley, Nicole, 2021. "Service products and productization," Journal of Business Research, Elsevier, vol. 137(C), pages 411-421.

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