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Wine Tour Design – Global Trends And Local Expressions

Author

Listed:
  • Ilinka Terziyska

    (South-West University “Neofit Rilski” Department of Tourism, Blagoevgrad, Bulgaria)

Abstract

Purpose – The main objective of this paper is to identify global trends in wine tour design, and based on these findings, analyse the structure and spatial distribution of wine tours offered by tour operators in Bulgaria. Design/methodology/approach – The study combines qualitative and quantitative approaches, drawing data from the official websites of specialised travel agencies and tour operators. Firstly, content analysis was used to outline global trends and classify wine tours. Secondly, a quantitative study of 63 wine tours in Bulgaria was made, discussing selected features such as: average prices, additional activities, the number of wineries visited etc. Findings – Wine tours are becoming increasingly diverse on a global scale: the study has identified eleven different types of wine tours, catering to different segments of the wine tourism market. Wine tours offered in Bulgaria are focused on cultural attractions and the average number of wineries visited is small. Most of the itineraries are concentrated in only two of the five wine regions in country. Originality of the research – While scientific research on wine tourism is abundant, the products of niche tour operators/travel agencies in this sphere have not been sufficiently studied as yet.

Suggested Citation

  • Ilinka Terziyska, 2018. "Wine Tour Design – Global Trends And Local Expressions," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 24(2), pages 387-400, December.
    • Handle: RePEc:tho:journl:v:24:y:2018:n:2:p:387-400
    DOI: https://doi.org/10.20867/thm.24.2.8
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    Cited by:

    1. Viorica Guțan & Larisa Șavga & Constanta Laura Zugravu & Diana Bucur & Gheorghe Adrian Zugravu, 2023. "Research on Consumer Perception Regarding Wine Products and Wine Tourism in the Republic of Moldova," Agriculture, MDPI, vol. 13(3), pages 1-16, March.

    More about this item

    Keywords

    Wine tours; Trends; Emerging destinations; Tour operators; Wine Tourism;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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