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How to promote bike tourism globally

Author

Listed:
  • Chun-An Chen

    (Department of International Business, Chung Hua University, HsinChu, Taiwan)

  • Hsien-Li Lee

    (Department of Accounting, Chung Yuan Christian University, Chung Li, Taiwan)

Abstract

Purpose – The main purpose of this study is to find ways on how to promote bike tourism globally, and use Taiwan as a model to explore this aspect. Design – The development of the study structure involved brainstorming and the assistance of an expert panel. The study framework is composed of 7 aspects with 8-12 subitems each. Methodology – The opinions of experts were gathered through a questionnaire survey. Afterwards, the CLPEM (Control Limits Performance Evaluation Method) was adopted to determine the means to promote bike tourism. Findings – The results show how the government and operators could prioritize service enhancements and improvements such as "bike rental at one station with drop off at another designated location, nanny vans to accommodate bike tourists, bike tourist information center, training for bike tour guides who can provide practical and historical knowledge for tourists, creative bike touring routes depending on the rider’s abilities, local friendly hospitality for riders, and comprehensive travel insurance policies". Originality of the research – This study has constructed a framework to promote bike tourism.

Suggested Citation

  • Chun-An Chen & Hsien-Li Lee, 2017. "How to promote bike tourism globally," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 23(1), pages 1-16, May.
    • Handle: RePEc:tho:journl:v:23:y:2017:n:1:p:1-16
    DOI: 10.20867/thm.23.1.2
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    References listed on IDEAS

    as
    1. Chun-An CHEN & Hsien-LI LEE & Ya-Hui YANG & Ming-Huang LEE, 2013. "How to Build National Brand – The Case of Taiwan from Culture Perspective," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(12), pages 1513-1531.
    2. Chen, Chun-An, 2016. "How can Taiwan create a niche in Asia's cruise tourism industry?," Tourism Management, Elsevier, vol. 55(C), pages 173-183.
    3. Chun-An CHEN & Hsien-LI LEE & Ya-Hui YANG Chung Hua University, Department of Business Administration Hsin Chu, Taiwan & Ming-Huang LEE, 2013. "How to Build National Brand - The Case of Taiwan from Culture Perspective," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(12), pages 1513-1531, December.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Ferrucci Luca & Forlani Fabio & Picciotti Antonio, 2021. "Sports Consumption Behavior: Discovering Typologies of Amateur Cyclists," Polish Journal of Sport and Tourism, Sciendo, vol. 28(4), pages 26-31, December.
    2. Mario Procopiuck & Yenifer Ninosca Silva Segovia & Ana Paula Vaz Procopiuck, 2021. "Urban cycling mobility: management and urban institutional arrangements to support bicycle tourism activities—case study from Curitiba, Brazil," Transportation, Springer, vol. 48(4), pages 2055-2080, August.
    3. Shinn-Jou Lin & Guey-Shin Shyu & Wei-Ta Fang & Bai-You Cheng, 2020. "Using Multivariate Statistical Methods to Analyze High-Quality Bicycle Path Service Systems: A Case Study of Popular Bicycle Paths in Taiwan," Sustainability, MDPI, vol. 12(17), pages 1-16, September.

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    More about this item

    Keywords

    bike tourism; global promotion; Taiwan; CLPEM;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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