IDEAS home Printed from https://ideas.repec.org/a/tec/journl/v25y2021i1p533-543.html
   My bibliography  Save this article

Heterogeneous Analysis of the Nexus between Big Data Analytics and Value Co-Creation: Insight from Selected Service Businesses in Ghana

Author

Listed:
  • Samuel Kofi Otchere

    (School of Management, Jiangsu University,301 Xuefu Road, Zhenjiang, 212013, Jiangsu, China)

  • Hongyun Tian

    (School of Management, Jiangsu University,301 Xuefu Road, Zhenjiang, 212013, Jiangsu, China)

  • Cephas Paa Kwasi Coffie

    (School of Management and Economics,University of Electronic Science and Technology of China, 611731, Chengdu, China)

  • Frank Hammond

    (School of Management, Jiangsu University, 301 Xuefu Road, Zhenjiang, 212013, Jiangsu, China)

Abstract

The study examines big datas role analytics ininterfirm value co-creation in selected service businesses in Ghana by focusing specifically on the heterogenous big data characteristics. This is in response to the ongoing debate on value co-creation and big data nexus. Using data from 61 purposively sampled service businesses in Accra-Ghana, the structural equation model provides that; big data analytics positively influences interfirm value co-creation in the selected businesses. Further, aside from big data volume, all the other big data characteristics (velocity, veracity, value, and variety) also individually influence value co-creation. Therefore, this challenges businesses of all sizes to invest in the application of big data for strategic decisions like value co-creation. Again, although businesses should be willing to collaborate with others, big data teams should be fully equipped for optimal analytics.

Suggested Citation

  • Samuel Kofi Otchere & Hongyun Tian & Cephas Paa Kwasi Coffie & Frank Hammond, 2021. "Heterogeneous Analysis of the Nexus between Big Data Analytics and Value Co-Creation: Insight from Selected Service Businesses in Ghana," Technium Social Sciences Journal, Technium Science, vol. 25(1), pages 533-543, November.
    • Handle: RePEc:tec:journl:v:25:y:2021:i:1:p:533-543
    DOI: 10.47577/tssj.v25i1.4869
    as

    Download full text from publisher

    File URL: https://techniumscience.com/index.php/socialsciences/article/view/4869/1767
    Download Restriction: no
    File URL: https://techniumscience.com/index.php/socialsciences/article/view/4869
    Download Restriction: no
    File URL: https://libkey.io/10.47577/tssj.v25i1.4869?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hongyun Tian & Samuel Kofi Otchere & Cephas P. K. Coffie & Isaac Adjei Mensah & Raphael Kwame Baku, 2021. "Supply Chain Integration, Interfirm Value Co-Creation and Firm Performance Nexus in Ghanaian SMEs: Mediating Roles of Stakeholder Pressure and Innovation Capability," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    2. Barbara Aquilani & Michela Piccarozzi & Tindara Abbate & Anna Codini, 2020. "The Role of Open Innovation and Value Co-creation in the Challenging Transition from Industry 4.0 to Society 5.0: Toward a Theoretical Framework," Sustainability, MDPI, vol. 12(21), pages 1-21, October.
    3. Marfo, John Serbe & Boateng, Richard, 2015. "Developing big data capabilities in developing countries: Evidence from a cross industry study in Ghana," 2015 Regional ITS Conference, Los Angeles 2015 146342, International Telecommunications Society (ITS).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tzu-Fei Hsiung & Yueh-Hsiu Cheng & Zi-Xun Han, 2021. "Sustainable Partnership: Operational Condition Analysis for Brand Value Co-Creation," Sustainability, MDPI, vol. 13(12), pages 1-23, June.
    2. Hotlan Siagian & Zeplin Jiwa Husada Tarigan & Ferry Jie, 2021. "Supply Chain Integration Enables Resilience, Flexibility, and Innovation to Improve Business Performance in COVID-19 Era," Sustainability, MDPI, vol. 13(9), pages 1-19, April.
    3. Merello, Paloma & Barberá, Antonio & la Poza, Elena De, 2022. "Is the sustainability profile of FinTech companies a key driver of their value?," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    4. Guilherme F. Frederico, 2021. "From Supply Chain 4.0 to Supply Chain 5.0: Findings from a Systematic Literature Review and Research Directions," Logistics, MDPI, vol. 5(3), pages 1-21, July.
    5. Joana Costa & Inês Amorim & João Reis & Nuno Melão, 2023. "User communities: from nice-to-have to must-have," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-35, December.
    6. Chenguang Li & Zhenjun Qiu & Tao Fu, 2021. "The Role of Policy Perceptions and Entrepreneurs’ Preferences in Firms’ Response to Industry 4.0: The Case of Chinese Firms," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    7. Dimitris Mourtzis & John Angelopoulos & Nikos Panopoulos, 2022. "A Literature Review of the Challenges and Opportunities of the Transition from Industry 4.0 to Society 5.0," Energies, MDPI, vol. 15(17), pages 1-29, August.
    8. Wang, Qingtao & Bai, Xuan & Li, Julie Juan, 2023. "Achieving value co-creation through cooperation in international joint ventures: A two-level perspective," International Business Review, Elsevier, vol. 32(1).
    9. Carolina Narvaez Rojas & Gustavo Adolfo Alomia Peñafiel & Diego Fernando Loaiza Buitrago & Carlos Andrés Tavera Romero, 2021. "Society 5.0: A Japanese Concept for a Superintelligent Society," Sustainability, MDPI, vol. 13(12), pages 1-16, June.
    10. Al-Omoush, Khaled Saleh & de Lucas, Antonio & del Val, Maria Teresa, 2023. "The role of e-supply chain collaboration in collaborative innovation and value-co creation," Journal of Business Research, Elsevier, vol. 158(C).
    11. Anna Sołtysik-Piorunkiewicz & Iwona Zdonek, 2021. "How Society 5.0 and Industry 4.0 Ideas Shape the Open Data Performance Expectancy," Sustainability, MDPI, vol. 13(2), pages 1-24, January.
    12. Xin Xie & Shabnam Khan & Saqib Rehman & Shumaila Naz & Syed Arslan Haider & Umar Nawaz Kayani, 2024. "Ameliorating sustainable business performance through green constructs: a case of manufacturing industry," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(9), pages 22655-22687, September.
    13. Lorena D'Agostino, 2021. "A project-level approach to green open innovation," Proceedings of Business and Management Conferences 12713393, International Institute of Social and Economic Sciences.
    14. Chih-Lung Lin & James K. C. Chen & Han-Hsi Ho, 2021. "BIM for Smart Hospital Management during COVID-19 Using MCDM," Sustainability, MDPI, vol. 13(11), pages 1-18, May.
    15. Lombardi, Silvia & Santini, Erica & Vecciolini, Claudia, 2022. "Drivers of territorial servitization: An empirical analysis of manufacturing productivity in local value chains," International Journal of Production Economics, Elsevier, vol. 253(C).
    16. Prasad Siba Borah & Courage Simon Kofi Dogbe & Michael D. Dzandu & Wisdom Wise Kwabla Pomegbe, 2023. "Forging organizational resilience through green value co‐creation: The role of green technology, green operations, and green transaction capabilities," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5734-5747, December.
    17. Piccarozzi, Michela & Silvestri, Cecilia & Aquilani, Barbara & Silvestri, Luca, 2022. "Is this a new story of the ‘Two Giants’? A systematic literature review of the relationship between industry 4.0, sustainability and its pillars," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
    18. Fabio De Felice & Marta Travaglioni & Antonella Petrillo, 2021. "Innovation Trajectories for a Society 5.0," Data, MDPI, vol. 6(11), pages 1-30, November.
    19. Maria José Sá & Sandro Serpa & Carlos Miguel Ferreira, 2022. "Citizen Science in the Promotion of Sustainability: The Importance of Smart Education for Smart Societies," Sustainability, MDPI, vol. 14(15), pages 1-22, July.
    20. Xueling Li & Yujie Long & Meixi Fan & Yong Chen, 2022. "Drilling down artificial intelligence in entrepreneurial management: A bibliometric perspective," Systems Research and Behavioral Science, Wiley Blackwell, vol. 39(3), pages 379-396, May.

    More about this item

    Keywords

    Big data Analytics; Value co-creation; Big data Team; Service businesses; Ghana;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:journl:v:25:y:2021:i:1:p:533-543. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tasente Tanase (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.