IDEAS home Printed from https://ideas.repec.org/a/tec/busine/v7y2024i1p24-39.html
   My bibliography  Save this article

Revolutionizing Hospitality: Strategic Integration of Innovation Management Embracing Technological Innovation for Enhanced Customer Experiences

Author

Listed:
  • Ioanna Giannoukou

Abstract

This article critically examines the role of innovation in the hospitality sector, focusing on how hotels can enhance efficiency and customer satisfaction through digital advancements. It stresses the need for adapting to technological trends and consumer expectations. Also, it highlights the necessity for hotels to adapt to technological trends and evolving consumer expectations to maintain market relevance. The analysis highlights the integration of strategic planning, innovation management, cultural shifts, and technological adoption as key to fostering sustainable innovation. The importance of balancing traditional hospitality values with modern solutions to create competitive service offerings in the hotel industry is underscored. Key areas discussed include digital transformation in hotels, different tiers of innovation, and the challenges and strategies for implementing transformative innovations. The article concludes by emphasizing the necessity for hotels to combine operational efficiency, customer satisfaction, and game-changing innovation strategies, highlighting the potential of technologies like AI and robotics in revolutionizing the guest experience. It underscores the importance of balancing traditional hospitality values with modern technological solutions to create a unique and competitive service offering in the hotel industry.

Suggested Citation

  • Ioanna Giannoukou, 2024. "Revolutionizing Hospitality: Strategic Integration of Innovation Management Embracing Technological Innovation for Enhanced Customer Experiences," Technium Business and Management, Technium Science, vol. 7(1), pages 24-39.
    • Handle: RePEc:tec:busine:v:7:y:2024:i:1:p:24-39
    DOI: 10.47577/business.v7i.10585
    as

    Download full text from publisher

    File URL: https://techniumscience.com/index.php/business/article/view/10585/4102
    Download Restriction: no
    File URL: https://techniumscience.com/index.php/business/article/view/10585
    Download Restriction: no
    File URL: https://libkey.io/10.47577/business.v7i.10585?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Matt, C. & Hess, Thomas & Benlian, Alexander, 2015. "Digital Transformation Strategies," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 75202, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Cepeda, Gabriel & Vera, Dusya, 2007. "Dynamic capabilities and operational capabilities: A knowledge management perspective," Journal of Business Research, Elsevier, vol. 60(5), pages 426-437, May.
    3. Se-Ra Oh & Young-Duk Seo & Euijong Lee & Young-Gab Kim, 2021. "A Comprehensive Survey on Security and Privacy for Electronic Health Data," IJERPH, MDPI, vol. 18(18), pages 1-48, September.
    4. Pradeep Waychal & R.P. Mohanty & Ajit Verma, 2011. "Determinants of innovation as a competence: an empirical study," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 5(2), pages 192-211.
    5. Christian Matt & Thomas Hess & Alexander Benlian, 2015. "Digital Transformation Strategies," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 57(5), pages 339-343, October.
    6. Saul Kipkoech Kiptingos & Paul Gesimba & David Gichuhi, 2020. "Influence of leadership skills on effectiveness of departmental leadership in Mogotio Sub County hospitals in Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(5), pages 66-73, September.
    7. Helena Forsman, 2009. "Improving Innovation Capabilities Of Small Enterprises: Cluster Strategy As A Tool," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 13(02), pages 221-243.
    8. Yao Wu & Satish Nambisan & Jinghua Xiao & Kang Xie, 2022. "Consumer resource integration and service innovation in social commerce: the role of social media influencers," Journal of the Academy of Marketing Science, Springer, vol. 50(3), pages 429-459, May.
    9. Salunke, Sandeep & Weerawardena, Jay & McColl-Kennedy, Janet R., 2013. "Competing through service innovation: The role of bricolage and entrepreneurship in project-oriented firms," Journal of Business Research, Elsevier, vol. 66(8), pages 1085-1097.
    10. Ahmed, Muhammad Usman & Kristal, Mehmet Murat & Pagell, Mark, 2014. "Impact of operational and marketing capabilities on firm performance: Evidence from economic growth and downturns," International Journal of Production Economics, Elsevier, vol. 154(C), pages 59-71.
    11. Dada Ab Rouf Bhat & Vivek Sharma, 2021. "Dimensionality and consequences of service innovation: An empirical study of hospitality industry," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1924931-192, January.
    12. Matt, C. & Hess, Thomas & Benlian, Alexander, 2015. "Digital Transformation Strategies," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 75002, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    13. Joaquín Alegre & Ricardo Chiva & Rafael Lapiedra, 2005. "A Literature-Based Innovation Output Analysis: Implications For Innovation Capacity," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 9(04), pages 385-399.
    14. Siti Nur Diyana Mahmud & Hazrati Husnin & Tuan Mastura Tuan Soh, 2020. "Teaching Presence in Online Gamified Education for Sustainability Learning," Sustainability, MDPI, vol. 12(9), pages 1-17, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Huang, Hao & Zhao, Ling, 2024. "Does digital innovation help firms navigate the COVID-19 pandemic? Evidence from China," Emerging Markets Review, Elsevier, vol. 62(C).
    2. Swen Nadkarni & Reinhard Prügl, 2021. "Digital transformation: a review, synthesis and opportunities for future research," Management Review Quarterly, Springer, vol. 71(2), pages 233-341, April.
    3. Caroline Jennings Saul & Heiko Gebauer, 2018. "Digital Transformation as an Enabler for Advanced Services in the Sanitation Sector," Sustainability, MDPI, vol. 10(3), pages 1-18, March.
    4. Isaiah Olurinola & Romanus Osabohien & Bosede Ngozi Adeleye & Ifeoluwa Ogunrinola & Jacob Isaac Omosimua & Tyrone De Alwis, 2021. "Digitalization and Innovation in Nigerian Firms," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 11(3), pages 263-277, March.
    5. Irene Bertschek & Joern Block & Alexander S. Kritikos & Caroline Stiel, 2024. "German financial state aid during Covid-19 pandemic: Higher impact among digitalized self-employed," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 36(1-2), pages 76-97, January.
    6. Marcus Grieger & André Ludwig, 2019. "On the move towards customer-centric business models in the automotive industry - a conceptual reference framework of shared automotive service systems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 473-500, September.
    7. Ander, Veronika & Cihelka, Petr & Tyrychtr, Jan & Novák, David, 2022. "Towards Compromise User Experience Design in Ambient Intelligent Environment," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 14(2), June.
    8. Reuschl, Andreas J. & Deist, Maximilian K. & Maalaoui, Adnane, 2022. "Digital transformation during a pandemic: Stretching the organizational elasticity," Journal of Business Research, Elsevier, vol. 144(C), pages 1320-1332.
    9. Fleury, Afonso & Fleury, Maria Tereza Leme & Oliveira, Luis & Leao, Pablo, 2024. "Going digital EMNEs: The role of digital maturity capability," International Business Review, Elsevier, vol. 33(4).
    10. Hee Kyung Kim & Chang Won Lee, 2021. "Relationships among Healthcare Digitalization, Social Capital, and Supply Chain Performance in the Healthcare Manufacturing Industry," IJERPH, MDPI, vol. 18(4), pages 1-13, February.
    11. Radicic, Dragana & Petković, Saša, 2023. "Impact of digitalization on technological innovations in small and medium-sized enterprises (SMEs)," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    12. Malewska, Kamila & Cyfert, Szymon & Chwiłkowska-Kubala, Anna & Mierzejewska, Katrzyna & Szumowski, Witold, 2024. "The missing link between digital transformation and business model innovation in energy SMEs: The role of digital organisational culture," Energy Policy, Elsevier, vol. 192(C).
    13. Usai, A. & Fiano, F. & Messeni Petruzzelli, A. & Paoloni, P. & Farina Briamonte, M. & Orlando, B., 2021. "Unveiling the impact of the adoption of digital technologies on firms’ innovation performance," Journal of Business Research, Elsevier, vol. 133(C), pages 327-336.
    14. Mohammad Agung Saryatmo & Vatcharapol Sukhotu, 2021. "The Influence of the Digital Supply Chain on Operational Performance: A Study of the Food and Beverage Industry in Indonesia," Sustainability, MDPI, vol. 13(9), pages 1-18, May.
    15. Karami, Masoud & Baber, William W. & Ojala, Arto, 2022. "The effectual process of business model innovation for seizing opportunities in frontier markets," Technovation, Elsevier, vol. 117(C).
    16. Zahoor, Nadia & Zopiatis, Anastasios & Adomako, Samuel & Lamprinakos, Grigorios, 2023. "The micro-foundations of digitally transforming SMEs: How digital literacy and technology interact with managerial attributes," Journal of Business Research, Elsevier, vol. 159(C).
    17. Ponzoa, José M. & Gómez, Andrés & Mas, José M., 2023. "EU27 and USA institutions in the digital ecosystem: Proposal for a digital presence measurement index," Journal of Business Research, Elsevier, vol. 154(C).
    18. Antonio Farías & Christian A. Cancino, 2021. "Digital Transformation in the Chilean Lodging Sector: Opportunities for Sustainable Businesses," Sustainability, MDPI, vol. 13(14), pages 1-17, July.
    19. Xin Zhang & Yaoyu Xu & Liang Ma, 2022. "Research on Successful Factors and Influencing Mechanism of the Digital Transformation in SMEs," Sustainability, MDPI, vol. 14(5), pages 1-18, February.
    20. Karekla Maria & Pollalis Yannis & Angelopoulos Michail, 2021. "Key Drivers of Digital Transformation in Greek Businesses: Strategy vs. Technology," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(2), pages 33-62, June.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:busine:v:7:y:2024:i:1:p:24-39. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anna Maria Golita (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.