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Going offline: broadening crowdfunding research beyond the online context

Author

Listed:
  • David Gras
  • Robert S. Nason
  • Michael Lerman
  • Meg Stellini

Abstract

Crowdfunding is often touted as a recent innovation that unleashes entrepreneurial potential by connecting entrepreneurs to small amounts of money from a broad base of individuals. However, literature on the topic has largely neglected the rich history of crowdfunding and failed to make an interesting and salient distinction between online and offline crowdfunding. This paper explicates the historical roots and current practices of offline crowdfunding, compares and contrasts online and offline crowdfunding, develops theoretically grounded predictions linking each type of crowdfunding to entrepreneurship outcomes, and offers related future research opportunities. We hope to build a rich appreciation for offline crowdfunding, provide insight into how crowdfunding as a financing mechanism has evolved and persists in contemporary society, and lay a foundation for future scholarly work in the area.

Suggested Citation

  • David Gras & Robert S. Nason & Michael Lerman & Meg Stellini, 2017. "Going offline: broadening crowdfunding research beyond the online context," Venture Capital, Taylor & Francis Journals, vol. 19(3), pages 217-237, July.
    • Handle: RePEc:taf:veecee:v:19:y:2017:i:3:p:217-237
    DOI: 10.1080/13691066.2017.1302061
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    Cited by:

    1. Bagheri, Afsaneh & Chitsazan, Hasti & Ebrahimi, Ashkan, 2019. "Crowdfunding motivations: A focus on donors' perspectives," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 218-232.
    2. Peter Konhäusner & Robert Seidentopf, 2021. "Digital Marketing Effects of Clubhouse on Crowdfunding in the Context of COVID-19," JRFM, MDPI, vol. 14(8), pages 1-19, July.
    3. Noelia Salido-Andres & Marta Rey-Garcia & Luis Ignacio Alvarez-Gonzalez & Rodolfo Vazquez-Casielles, 2022. "When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(4), pages 763-780, December.
    4. González-Cacheda, Bruno & Outeda, Celso Cancela, 2021. "Political crowdfunding and resource mobilization for collective action: The keys to success," Technology in Society, Elsevier, vol. 67(C).
    5. Christian Handke & Carolina Dalla Chiesa, 2022. "The art of crowdfunding arts and innovation: the cultural economic perspective," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 46(2), pages 249-284, June.
    6. Joseph Ochieng Onginjo & Zhou Dong Mei, 2023. "A study on the social and economic sustainability of rewards-based crowdfunding in Africa," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(9), pages 9619-9646, September.

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