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Corporate Social Disclosure in the Franchising Sector: Insights from French Franchisors’ Websites

Author

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  • Rozenn Perrigot
  • Bruno Oxibar
  • Frédérique Déjean

Abstract

This paper explores corporate social responsibility () within the franchising sector. More specifically, using regulation theory, stakeholder–agency theory, transaction cost analysis, and literature on plural form, along with an empirical study conducted on the franchising sector in the French market, we find significant and positive relationships between chain size and the extent of corporate social disclosure () on franchisors’ websites and between the percentage of company‐owned units within the chain and the extent of on franchisors’ websites. Moreover, though findings reveal that 86.03 percent of the 136 sampled franchisors communicate about at least one of their activities on their websites, differences in terms of highlighted categories (e.g., environment, human resources, and products) and the extent of available information exist.

Suggested Citation

  • Rozenn Perrigot & Bruno Oxibar & Frédérique Déjean, 2015. "Corporate Social Disclosure in the Franchising Sector: Insights from French Franchisors’ Websites," Journal of Small Business Management, Taylor & Francis Journals, vol. 53(2), pages 321-339, April.
    • Handle: RePEc:taf:ujbmxx:v:53:y:2015:i:2:p:321-339
    DOI: 10.1111/jsbm.12074
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    Cited by:

    1. Benjamin Lawrence & Brett Massimino & Jie J. Zhang, 2024. "Decay and Recovery of CSR Routines in Franchise Organizations," Journal of Business Ethics, Springer, vol. 193(3), pages 589-610, September.
    2. Elhassan Kotb Abdelrahman Radwan & Antonella Russo, 2024. "Web‐based corporate social responsibility disclosure practices: A systematic literature review and research directions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 5049-5106, September.

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