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Comparative nation-branding analysis of Big Data: Focusing on Korea and Japan

Author

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  • Heewon Cha
  • Yunna Rhee
  • Chung Joo Chung

Abstract

This exploratory research used Google to collect atypical data concerning Korea and Japan’s nation branding and used these to provide a structural description of the international perspectives of the countries’ cultures. Japan differs from Korea by focusing on developing various media, content, and geographical factors through fostering and supporting private-run local brands; also, variations relating to history, strategy, and system have resulted in different online nation-branding practices between the two countries. This study proposes several methods of enhancing nation branding and suggests further analysis of both private and public sector discussions, traditional and up-to-date channels, and various media content.

Suggested Citation

  • Heewon Cha & Yunna Rhee & Chung Joo Chung, 2017. "Comparative nation-branding analysis of Big Data: Focusing on Korea and Japan," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 20(4), pages 276-295, October.
    • Handle: RePEc:taf:ugitxx:v:20:y:2017:i:4:p:276-295
    DOI: 10.1080/1097198X.2017.1388697
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    Cited by:

    1. Joohyun Choi & Kwangho Park, 2023. "The Rising Sun Flag at the Olympics: Determining South Koreans’ Perspectives Using Semantic Network Analysis," SAGE Open, , vol. 13(2), pages 21582440231, May.
    2. Yu Lim Lee & Minji Jung & Robert Jeyakumar Nathan & Jae-Eun Chung, 2020. "Cross-National Study on the Perception of the Korean Wave and Cultural Hybridity in Indonesia and Malaysia Using Discourse on Social Media," Sustainability, MDPI, vol. 12(15), pages 1-33, July.
    3. Keshab Ray & Meenakshi Sharma, 2021. "Antecedents and Outcomes of Brand Strength: A Study of Asian IT Organizations Towards Brand Sustainability," Corporate Reputation Review, Palgrave Macmillan, vol. 24(3), pages 128-142, August.

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