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The Rising Sun Flag at the Olympics: Determining South Koreans’ Perspectives Using Semantic Network Analysis

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  • Joohyun Choi
  • Kwangho Park

Abstract

The political conflicts between South Korea (from now on, Korea) and Japan occurred whenever the Rising Sun Flag (RSF) appeared at sporting events. This study investigates why Koreans react sensitively to the RSF and how Koreans perceive the RSF. This study gathers the data using TEXTOM, a big data text mining program and uses UCINET 6 to conduct a semantic network analysis for drawing diagrams of social networks. This study confirmed that the RSF reminds Koreans of Japanese militarism and the colonial period; thus, displaying the RSF in sports is problematic from the Korean perspective. This paper contributes to the literature on mega sport event-related politics and provides academic evidence that supports prohibiting the use of RSF at sporting events. This study also serves to raise awareness of how the use of symbols can be embedded with historical associations and politically sensitive at sporting events.

Suggested Citation

  • Joohyun Choi & Kwangho Park, 2023. "The Rising Sun Flag at the Olympics: Determining South Koreans’ Perspectives Using Semantic Network Analysis," SAGE Open, , vol. 13(2), pages 21582440231, May.
    • Handle: RePEc:sae:sagope:v:13:y:2023:i:2:p:21582440231170722
    DOI: 10.1177/21582440231170722
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    References listed on IDEAS

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    1. Heewon Cha & Yunna Rhee & Chung Joo Chung, 2017. "Comparative nation-branding analysis of Big Data: Focusing on Korea and Japan," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 20(4), pages 276-295, October.
    2. Claudia Schneider, 2008. "The Japanese History Textbook Controversy in East Asian Perspective," The ANNALS of the American Academy of Political and Social Science, , vol. 617(1), pages 107-122, May.
    3. Bongsuk Sung & Sang-Do Park, 2018. "Who Drives the Transition to a Renewable-Energy Economy? Multi-Actor Perspective on Social Innovation," Sustainability, MDPI, vol. 10(2), pages 1-32, February.
    4. Jonathan Grix, 2013. "Sport Politics and the O lympics," Political Studies Review, Political Studies Association, vol. 11(1), pages 15-25, January.
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