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A Cross-National Analysis of Intention to Use Multiple Mobile Entertainment Services

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  • Fumiyo N. Kondo
  • Hisashi Ishida

Abstract

This research proposes a model for cross-national analyses of intention to use multiple mobile entertainment services using a modified technology acceptance model and the theory of planned behavior. Antecedents of intention to use were examined through a survey of young adult mobile users in Japan and the United States. Our model, based on a modified technology acceptance model-theory of planned behavior framework, fits generally well for cross-national analyses of entertainment services. For the services that were included, all except one path in the estimated models for Japan and the United States were statistically significant. The results indicate that paths originating from perceived value can differ, possibly due to practical considerations such as pricing and regulations. Our results have useful implications for the adoption of global marketing.

Suggested Citation

  • Fumiyo N. Kondo & Hisashi Ishida, 2014. "A Cross-National Analysis of Intention to Use Multiple Mobile Entertainment Services," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 17(1), pages 45-60, January.
    • Handle: RePEc:taf:ugitxx:v:17:y:2014:i:1:p:45-60
    DOI: 10.1080/1097198X.2014.910991
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    Cited by:

    1. Alvino, Letizia & Dangelico, Rosa Maria, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Other publications TiSEM ed6b6a75-2a9f-4b6e-8076-9, Tilburg University, School of Economics and Management.
    2. Farhina Hameed & Abdul Qayyum, 2018. "Determinants of Behavioral Intention towards Mobile Learning in Pakistan: Mediating role of Attitude," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 10(1), pages 33-62, March.
    3. Mustapha Iddrisu & Akolaa Andrews Adugudaa & Albert Martins, 2020. "Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(4), pages 1-14, December.
    4. Jana Prodanova & Sonia San-Martín & Nadia Jiménez, 2017. "Enfoque teórico multidisciplinar para la provisión electrónica de servicios," DOCFRADIS Working Papers 1705, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2017.
    5. Dangelico, Rosa Maria & Alvino, Letizia & Fraccascia, Luca, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Technological Forecasting and Social Change, Elsevier, vol. 185(C).

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