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Strategies for small business: Surviving and thriving in the era of COVID-19

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  • Eric W. Liguori
  • Thomas G. Pittz

Abstract

The upheaval caused by the spread of COVID-19 is having a devastating effect on small businesses. A review of the data on COVID-19’s impact on micro-, small, and medium-sized enterprises suggests the economic fallout from this pandemic will get worse for small businesses and their employees before it gets better. To help combat the negative effects, this article offers practical and tactical strategies for navigating the uncertainty and risk especially prevalent in today’s pandemic-filled business environment.

Suggested Citation

  • Eric W. Liguori & Thomas G. Pittz, 2020. "Strategies for small business: Surviving and thriving in the era of COVID-19," Journal of the International Council for Small Business, Taylor & Francis Journals, vol. 1(2), pages 106-110, April.
    • Handle: RePEc:taf:ucsbxx:v:1:y:2020:i:2:p:106-110
    DOI: 10.1080/26437015.2020.1779538
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    Cited by:

    1. Shahin Vaqif Bayramov & Viktoriya Kookueva & Alexander Kolobov & Liudmila Tsvetkova, 2023. "Innovative Business Models in the Context of Organizational Culture Transformation in the COVID-19 Pandemic," Public Organization Review, Springer, vol. 23(1), pages 365-387, March.
    2. Liu, Yanfeng & Cai, Lanhui & Ma, Fei & Wang, Xueqin, 2023. "Revenge buying after the lockdown: Based on the SOR framework and TPB model," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    3. Minyahil Assefa, 2023. "COVID-19 Lockdown Restrictions and Small Business Survival Strategy: Government Supporting Schemes," Business Perspectives and Research, , vol. 11(2), pages 227-245, May.
    4. Eugine Nkwinika & Olawale Olufemi Akinrinde, 2023. "An investigation into the financial challenges affecting the success of entrepreneurs in South Africa," Technology audit and production reserves, PC TECHNOLOGY CENTER, vol. 6(4(74)), pages 36-44, December.
    5. Sabar, Parisa & Rasa, Mohammad Mirwais, 2021. "Impact of COVID-19 on Women-Led SMEs in Kabul: Linking and Understanding their Role in Trade and Empowerment," MPRA Paper 122511, University Library of Munich, Germany, revised 08 Oct 2024.
    6. Ragmoun Wided, 2023. "IT Capabilities, Strategic Flexibility and Organizational Resilience in SMEs Post-COVID-19: A Mediating and Moderating Role of Big Data Analytics Capabilities," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(1), pages 123-142, March.
    7. Bressan, Alessandro & Duarte Alonso, Abel & Thi Kim Vu, Oanh, 2023. "Business-community relations under COVID-19: A study of micro and small firms," Journal of Business Research, Elsevier, vol. 155(PA).

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