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Environmentalist in Business Class: An Analysis of Air Travel and Environmental Attitude

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  • Claus Lassen

Abstract

The strong growth in air travel raises the question of environmental awareness among air travellers. This article focuses on the exclusion of serious environmental problems of international air travel from the air travellers’ environmental consciousness. It approaches this question, in particular, by exploring international work‐related air travel in two Danish knowledge organizations. The article identifies that the knowledge workers, in general, consider themselves as environmentally aware. However, there is no connection between their environmental attitude and their actual travel behaviour. The article shows that a number of other rationalities seem to affect the travel behaviour more strongly than environmental attitude. Subsequently by reviewing other studies, the article describes how the exclusion of air travel from the environmental consciousness is not only the case among knowledge workers but also seems to be a general problem in relation to flying in modern societies. In the discussion and conclusion, the article therefore focuses on the possibility of creating a stronger link between air travel behaviour and environmental attitude.

Suggested Citation

  • Claus Lassen, 2010. "Environmentalist in Business Class: An Analysis of Air Travel and Environmental Attitude," Transport Reviews, Taylor & Francis Journals, vol. 30(6), pages 733-751, February.
    • Handle: RePEc:taf:transr:v:30:y:2010:i:6:p:733-751
    DOI: 10.1080/01441641003736556
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    Cited by:

    1. Rui Qiu & Shuhua Hou & Xin Chen & Zhiyi Meng, 2021. "Green aviation industry sustainable development towards an integrated support system," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2441-2452, July.
    2. Pinky Kumawat & Cristina Pronello, 2021. "Validating Italian General Ecological Behaviour Questionnaire of Travellers Using Dichotomous Rasch Model," Sustainability, MDPI, vol. 13(21), pages 1-25, October.
    3. Veronica Ahonen & Mika Siljander & Petri Pellikka & Tino Johansson & Mikko Rask, 2021. "The Sustainability of Academic Air Mobility in Finnish Universities," Sustainability, MDPI, vol. 13(5), pages 1-23, March.
    4. Bruderer Enzler, Heidi, 2017. "Air travel for private purposes. An analysis of airport access, income and environmental concern in Switzerland," Journal of Transport Geography, Elsevier, vol. 61(C), pages 1-8.
    5. Philip R. Walsh & Rachel Dodds & Julianna Priskin & Jonathon Day & Oxana Belozerova, 2021. "The Corporate Responsibility Paradox: A Multi-National Investigation of Business Traveller Attitudes and Their Sustainable Travel Behaviour," Sustainability, MDPI, vol. 13(8), pages 1-20, April.
    6. Isabel Schrems & Paul Upham, 2020. "Cognitive Dissonance in Sustainability Scientists Regarding Air Travel for Academic Purposes: A Qualitative Study," Sustainability, MDPI, vol. 12(5), pages 1-14, February.
    7. Schmalz, Ulrike & Paul, Annika & Gissibl, Viola, 2021. "An explorative study of corporate travellers’ perception at a German airport," Journal of Air Transport Management, Elsevier, vol. 92(C).
    8. Joonas Leppävuori & Heikki Liimatainen & Stefan Baumeister, 2022. "Flying-Related Concerns among Airline Customers in Finland and Sweden during COVID-19," Sustainability, MDPI, vol. 14(17), pages 1-18, August.
    9. Young, Martin & Higham, James E.S. & Reis, Arianne C., 2014. "‘Up in the air’: A conceptual critique of flying addiction," Annals of Tourism Research, Elsevier, vol. 49(C), pages 51-64.
    10. Melissa Nursey-Bray & Robert Palmer & Bridie Meyer-Mclean & Thomas Wanner & Cris Birzer, 2019. "The Fear of Not Flying: Achieving Sustainable Academic Plane Travel in Higher Education Based on Insights from South Australia," Sustainability, MDPI, vol. 11(9), pages 1-22, May.
    11. Caset, Freke & Boussauw, Kobe & Storme, Tom, 2018. "Meet & fly: Sustainable transport academics and the elephant in the room," Journal of Transport Geography, Elsevier, vol. 70(C), pages 64-67.
    12. Fang-Yuan Chen & Shih-Liang Tu & Hsin-Erh Wang, 2016. "Green Market Segmentation: A Case of Airline Customers in Taiwan," Journal of Sustainable Development, Canadian Center of Science and Education, vol. 9(1), pages 1-99, January.
    13. van Wee, Bert & De Vos, Jonas & Maat, Kees, 2019. "Impacts of the built environment and travel behaviour on attitudes: Theories underpinning the reverse causality hypothesis," Journal of Transport Geography, Elsevier, vol. 80(C).

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