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The coopetition effect of learning-by-doing in outsourcing

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  • Sijing Deng
  • Xu Guan
  • Jiayan Xu

Abstract

Learning-by-doing is a prevailing phenomenon in which a firm's production cost decreases in its production quantity. We build a two-period model to investigate the coopetition effect of learning-by-doing in a supply chain with two competing original equipment manufacturers (OEMs) outsourcing to a common contract manufacturer (CM) whose production exhibits the learning-by-doing effect. Excluding the learning cooperation between OEMs, the learning-by-doing intensifies the price competition to such an extent that OEMs' two-period overall profits could be lower than the case of no learning. Outsourcing to a common CM brings OEMs higher learning benefits which dominate the negative effect of intensified competition. OEMs' two-period overall profits are always higher in this case. Interestingly, increasing the product substitution rate has two opposite effects on the OEMs' overall profits. Under certain condition, OEMs' profits might be increasing in the substitution rate since the positive cooperation effect dominates the negative competition effect. With coopetition effect of learning-by-doing, we show that OEMs' other simpler pricing strategies, such as myopic pricing and uniform pricing, may outperform the strategic differential pricing strategy. Moreover, when the two OEMs are significantly differentiated in market base, the larger OEM may prefer not outsourcing to a common CM due to the coopetition concern. Finally, we find that asymmetric production learning and CM's pricing power have important impacts on OEMs' decisions and profits.

Suggested Citation

  • Sijing Deng & Xu Guan & Jiayan Xu, 2021. "The coopetition effect of learning-by-doing in outsourcing," International Journal of Production Research, Taylor & Francis Journals, vol. 59(2), pages 516-541, January.
  • Handle: RePEc:taf:tprsxx:v:59:y:2021:i:2:p:516-541
    DOI: 10.1080/00207543.2019.1696493
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    Cited by:

    1. Huiling Liu & Jianhua Zhang & Hongyun Huang & Haitao Wu & Yu Hao, 2023. "Environmental good exports and green total factor productivity: Lessons from China," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(3), pages 1681-1703, June.
    2. Vasvári, Tamás & Hauck, Zsuzsanna & Longauer, Dóra, 2024. "Kiszervezési stratégiák és tanulási hatás a félvezetőiparban [Outsourcing strategies and the learning effect in the semiconductor industry]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(2), pages 176-200.
    3. Katsaliaki, Korina & Kumar, Sameer & Loulos, Vasilis, 2024. "Supply chain coopetition: A review of structures, mechanisms and dynamics," International Journal of Production Economics, Elsevier, vol. 267(C).
    4. Yanting Li & Cuihua Zhang & Chunyu Li & Yong Ma, 2024. "Online channel configuration strategy considering contract manufacturer encroachment and green investment," Electronic Commerce Research, Springer, vol. 24(3), pages 2065-2112, September.
    5. Deng, Sijing & Xu, Jiayan, 2023. "Manufacturing and procurement outsourcing strategies of competing original equipment manufacturers," European Journal of Operational Research, Elsevier, vol. 308(2), pages 884-896.
    6. Yue, Youfu & Hou, Junjun & Zhang, Meichen & Ye, Jiabai, 2024. "Does the sticky relationships of global value chains help stabilize employment? Evidence from China," Structural Change and Economic Dynamics, Elsevier, vol. 69(C), pages 632-651.

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