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Mandated media innovation impacts on knowledge dissemination in workplace training

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  • Ambika Zutshi
  • Andrew Creed
  • Ananya Bhattacharya
  • Amrik Sohal
  • Ali Bavik

Abstract

This conceptual paper examines voluntary versus mandatory cloud-based training, generating recommendations to harmonise the complementarity of face-to-face and online media in future careers. Technological change was already accelerating when the COVID-19 pandemic response turbocharged transformations of knowledge dissemination in training, thus impacting learning and competency development for the future. The methodology applies comprehensive, structured literature review following PRISMA guidelines with development of a novel conceptual framework illuminating facets of knowledge dissemination. Exploring the context of workplace training and the future of careers with aid of NVivo it was found that altered social cues in cloud training are generating changes in learner attention span, engagement, and peer-to-peer interaction, potentially increasing contract cheating. It is hence recommended that stakeholders demarcate theoretical and practical learning outcomes to develop hybrid cloud media and face-to-face knowledge dissemination to accentuate professional accreditation requirements, engagement and etiquette in virtual spaces, and improve understanding of work-home balance.

Suggested Citation

  • Ambika Zutshi & Andrew Creed & Ananya Bhattacharya & Amrik Sohal & Ali Bavik, 2025. "Mandated media innovation impacts on knowledge dissemination in workplace training," Knowledge Management Research & Practice, Taylor & Francis Journals, vol. 23(1), pages 89-105, January.
    • Handle: RePEc:taf:tkmrxx:v:23:y:2025:i:1:p:89-105
    DOI: 10.1080/14778238.2023.2209745
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