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Predicting Amazon customer reviews with deep confidence using deep learning and conformal prediction

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  • Ulf Norinder
  • Petra Norinder

Abstract

In this investigation, we have shown that the combination of deep learning, including natural language processing, and conformal prediction results in highly predictive and efficient temporal test set sentiment estimates for 12 categories of Amazon product reviews using either in-category predictions, i.e. the model and the test set are from the same review category or cross-category predictions, i.e. using a model of another review category for predicting the test set. The similar results from in- and cross-category predictions indicate high degree of generalizability across product review categories. The investigation also shows that the combination of deep learning and conformal prediction gracefully handles class imbalances without explicit class balancing measures.

Suggested Citation

  • Ulf Norinder & Petra Norinder, 2022. "Predicting Amazon customer reviews with deep confidence using deep learning and conformal prediction," Journal of Management Analytics, Taylor & Francis Journals, vol. 9(1), pages 1-16, January.
  • Handle: RePEc:taf:tjmaxx:v:9:y:2022:i:1:p:1-16
    DOI: 10.1080/23270012.2022.2031324
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    Cited by:

    1. Xueling Li & Yujie Long & Meixi Fan & Yong Chen, 2022. "Drilling down artificial intelligence in entrepreneurial management: A bibliometric perspective," Systems Research and Behavioral Science, Wiley Blackwell, vol. 39(3), pages 379-396, May.
    2. Shuo Tian & Hangeng Zhao & Xiaobo Xu & Rongchao Mu & Qiang Ma, 2022. "Knowledge chain integration of design structure matrix‐based project team: An integration model," Systems Research and Behavioral Science, Wiley Blackwell, vol. 39(3), pages 462-473, May.
    3. Yu Sun & Xiaobo Xu & Haiqing Yu & Hecheng Wang, 2022. "Impact of value co‐creation in the artificial intelligence innovation ecosystem on competitive advantage and innovation intelligibility," Systems Research and Behavioral Science, Wiley Blackwell, vol. 39(3), pages 474-488, May.
    4. Xueling Li & Xiaoyan Zhang & Yuan Liu & Yuanying Mi & Yong Chen, 2022. "The impact of artificial intelligence on users' entrepreneurial activities," Systems Research and Behavioral Science, Wiley Blackwell, vol. 39(3), pages 597-608, May.
    5. Borong Zou & Hong Wang & Hui Li & Ling Li & Yuhan Zhao, 2022. "Predicting stock index movement using twin support vector machine as an integral part of enterprise system," Systems Research and Behavioral Science, Wiley Blackwell, vol. 39(3), pages 428-439, May.

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