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Designed entrepreneurial legitimacy: the case of a Swedish crowdfunding platform

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  • Claire Ingram Bogusz
  • Robin Teigland
  • Emmanuelle Vaast

Abstract

Digital entrepreneurs face the liability of newness, like any other entrepreneur. However, this liability of newness is manifested differently: it is mediated by an artefact, in this case a platform. This paper examines how a digital entrepreneur mediated by a platform can build legitimacy, something hitherto thought to be embedded within a social relationship (that is, one that a digital platform may be unable to have). Based on a qualitative research design, we develop the concept of “designed legitimacy”, and we point to how trust may not be enough to overcome the liability of newness. Rather, legitimacy is needed to attract users and resources, and thus for growth and success. We further highlight the means through which a platform may come to be seen as legitimate, namely by designing with legitimacy in mind: by using symbols in design, asymmetric legitimacy building, and sequential two-stage legitimacy building. We end the paper with propositions for further study and the implications of this research for digital entrepreneurship and platforms.

Suggested Citation

  • Claire Ingram Bogusz & Robin Teigland & Emmanuelle Vaast, 2019. "Designed entrepreneurial legitimacy: the case of a Swedish crowdfunding platform," European Journal of Information Systems, Taylor & Francis Journals, vol. 28(3), pages 318-335, May.
    • Handle: RePEc:taf:tjisxx:v:28:y:2019:i:3:p:318-335
    DOI: 10.1080/0960085X.2018.1534039
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    Cited by:

    1. Zahid Sarwar & Jingmei Gao & Adnan Khan, 2024. "Nexus of digital platforms, innovation capability, and strategic alignment to enhance innovation performance in the Asia Pacific region: a dynamic capability perspective," Asia Pacific Journal of Management, Springer, vol. 41(2), pages 867-901, June.
    2. Huanhuai Zhou & Hongming Xie & Xiaoping Chen, 2024. "Sustainable Development of Platform Enterprises: A Synthesis Framework," Sustainability, MDPI, vol. 16(11), pages 1-21, May.

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