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The impact of social media on the business performance of small firms in China

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  • Xiaoqing Li
  • Xiaogang He
  • Yifeng Zhang

Abstract

In the present research, the researchers conducted an empirical study on the impact of information from social media on the business performance of small enterprises in China. Findings indicate that the information regarding government and industry policies has a significant impact on business performance. In addition, gender and education of entrepreneurs have moderating effects on the impact of information to business performance.

Suggested Citation

  • Xiaoqing Li & Xiaogang He & Yifeng Zhang, 2020. "The impact of social media on the business performance of small firms in China," Information Technology for Development, Taylor & Francis Journals, vol. 26(2), pages 346-368, April.
    • Handle: RePEc:taf:titdxx:v:26:y:2020:i:2:p:346-368
    DOI: 10.1080/02681102.2019.1594661
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    Cited by:

    1. Qalati, Sikander Ali & Yuan, Li Wen & Khan, Muhammad Aamir Shafique & Anwar, Farooq, 2021. "A mediated model on the adoption of social media and SMEs’ performance in developing countries," Technology in Society, Elsevier, vol. 64(C).
    2. Borah, Prasad Siba & Iqbal, Shuja & Akhtar, Shamim, 2022. "Linking social media usage and SME's sustainable performance: The role of digital leadership and innovation capabilities," Technology in Society, Elsevier, vol. 68(C).
    3. Wang, Wei & Liang, Qiaozhuan & Mahto, Raj V. & Deng, Wei & Zhang, Stephen X., 2020. "Entrepreneurial entry: The role of social media," Technological Forecasting and Social Change, Elsevier, vol. 161(C).

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