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Interplay between trust, information privacy concerns and behavioural intention of users on online social networks

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  • Saurabh Kumar
  • Pradeep Kumar
  • Bharat Bhasker

Abstract

Trust and privacy features of websites have evolved as an important concern for any businesses or interactions, particularly in online networks. The study investigates the relationship between trust, privacy concerns and behavioural intention of users on the social network. The behavioural intention of users on the online social network (OSN) is captured by intention to disclose information and intention to interact with others in OSN. The study was conducted on a sample of 457 active users from one of the major social networking website, Facebook. Partial least squares based structural equation modelling was used for analysing the results. The findings of the study reveal that intention to disclose information mediates the relationship between trust in the website and the intention to interact with others. Another important finding of the study indicates that prior positive experience with the website significantly impacts the trust in website, and the trust in website also plays a crucial role while determining the information privacy concerns in the OSN.

Suggested Citation

  • Saurabh Kumar & Pradeep Kumar & Bharat Bhasker, 2018. "Interplay between trust, information privacy concerns and behavioural intention of users on online social networks," Behaviour and Information Technology, Taylor & Francis Journals, vol. 37(6), pages 622-633, June.
    • Handle: RePEc:taf:tbitxx:v:37:y:2018:i:6:p:622-633
    DOI: 10.1080/0144929X.2018.1470671
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    Cited by:

    1. Clara B. Rebello & Kiana L. C. Reddock & Sonia Ghir & Angelie Ignacio & Gerald C. Cupchik, 2024. "Self-Regulation of Internet Behaviors on Social Media Platforms," Societies, MDPI, vol. 14(11), pages 1-18, October.
    2. Tanković Ana Čuić & Prodan Marina Perišić & Benazić Dragan, 2023. "Consumer Segments in Blockchain Technology Adoption," South East European Journal of Economics and Business, Sciendo, vol. 18(2), pages 162-172, December.
    3. Ana Čuić Tanković & Marina Perišić Prodan, 2024. "Digital Natives' Attitudes towards Blockchain Technology Usage," Central European Business Review, Prague University of Economics and Business, vol. 2024(3), pages 75-93.

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