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Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction

Author

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  • Ziad Alrawadieh
  • Girish Prayag
  • Zaid Alrawadieh
  • Motasem Alsalameen

Abstract

This study assesses a conceptual model that postulates relationships between self-identification with a heritage site, engagement at the site, overall satisfaction and destination loyalty. The study contributes to the limited literature examining visitor engagement and its relationship with several other psychological variables. A survey of visitors in Petra, Jordan resulted in 249 useable questionnaires. The results confirm that self-identification with a heritage tourism site has a positive relationship with both overall satisfaction and visitor engagement. Overall satisfaction has a strong and positive relationship with destination loyalty. Visitor engagement has a positive relationship with destination loyalty. Implications for managing the heritage site and destination are offered.

Suggested Citation

  • Ziad Alrawadieh & Girish Prayag & Zaid Alrawadieh & Motasem Alsalameen, 2019. "Self-identification with a heritage tourism site, visitors’ engagement and destination loyalty: the mediating effects of overall satisfaction," The Service Industries Journal, Taylor & Francis Journals, vol. 39(7-8), pages 541-558, June.
    • Handle: RePEc:taf:servic:v:39:y:2019:i:7-8:p:541-558
    DOI: 10.1080/02642069.2018.1564284
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    Cited by:

    1. Pierpaolo D’Urso & Marta Disegna & Riccardo Massari, 2020. "Satisfaction and Tourism Expenditure Behaviour," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 149(3), pages 1081-1106, June.
    2. Faruk SEYİTOGLU, 2020. "Gastrodiplomacy: Captivating a Global Audience Through Cultural Cuisine-A Systematic Review of the Literature," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 6(1), pages 35-48, June.
    3. Juan Antonio Jimber del Río & Ricardo David Hernández-Rojas & Virginia Navajas-Romero & Amalia Hidalgo-Fernández, 2020. "The Loyalty of Tourism in Synagogues: The Special Case of the Synagogue of Córdoba," IJERPH, MDPI, vol. 17(12), pages 1-18, June.
    4. Yi Wang & Wei Han, 2022. "The Influence of Destination Promotion Videos on Residents’ Sense of Empowerment and Support for Tourism," SAGE Open, , vol. 12(3), pages 21582440221, July.
    5. Huete-Alcocer, Nuria & Hernandez-Rojas, Ricardo David, 2022. "Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City?," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    6. Gege Zhang & Xiaoyuan Chen & Rob Law & Mu Zhang, 2020. "Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention," Sustainability, MDPI, vol. 12(21), pages 1-17, November.

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