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E‐corporate social responsibility in small non‐profit organisations: the case of Spanish ‘Non Government Organisations’

Author

Listed:
  • Raquel Puentes
  • Adoración Mozas
  • Enrique Bernal
  • Rafael Chaves

Abstract

The image and the reputation of small NGOs have direct bearing on the capacity of these entities to retain and attract members, volunteers and donors. These attributes have been linked to the concept of Social Responsibility. Therefore, for NGOs to be socially responsible and to make this fact known is a key factor that will have a positive influence on their image and reputation and will contribute to their being recognised and to strengthening social confidence in them. This article analyses the e‐corporate social responsibility in Spanish NGOs. It shows the infra‐use that NGOs make of the Internet as an information medium to communicate their Corporate Social Responsibility (CSR) practices. In terms of transparency, this implies that the CSR transparency on their websites is very poor, although it grows as the size of the organisation increases.

Suggested Citation

  • Raquel Puentes & Adoración Mozas & Enrique Bernal & Rafael Chaves, 2012. "E‐corporate social responsibility in small non‐profit organisations: the case of Spanish ‘Non Government Organisations’," The Service Industries Journal, Taylor & Francis Journals, vol. 32(15), pages 2379-2398, January.
    • Handle: RePEc:taf:servic:v:32:y:2012:i:15:p:2379-2398
    DOI: 10.1080/02642069.2012.677831
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    Cited by:

    1. Mihaela Păceşilă & Sofia Elena Colesca, 2020. "Insights on Social Responsibility of NGOS," Systemic Practice and Action Research, Springer, vol. 33(3), pages 311-339, June.
    2. Cristina Ortega-Rodríguez & Ana Licerán-Gutiérrez & Antonio Luis Moreno-Albarracín, 2020. "Transparency as a Key Element in Accountability in Non-Profit Organizations: A Systematic Literature Review," Sustainability, MDPI, vol. 12(14), pages 1-22, July.
    3. Mihaela PACESILA, 2020. "Social Responsibility Of Ngos In Romania: Perceptions And Trends," APPLIED RESEARCH IN ADMINISTRATIVE SCIENCES, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 1(2), pages 12-23, December.

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