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Nine issues for Internet-based survey research in service industries

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  • Hui-Chih Wang
  • Her-Sen Doong

Abstract

Internet-based surveys have recently become a popular means of data collection among researchers in the service industries. However, there has been little discussion regarding the validation of Internet-based surveys in this services discipline. From the perspective of positivist and quantitative research, failure to organise a scientific and rigorous research design will damage the validity, reliability, and generalisability of a study's findings and, in turn, its contributions. This paper identifies nine key issues from theoretical discussions and accordingly examines the Internet-based survey studies published in The Service Industries Journal between 2001 and 2008 to demonstrate the current status of the Internet-based survey development in this field. Further, an empirical study with a carefully designed methodology is presented to serve as a useful guide in planning and executing Internet-based surveys.

Suggested Citation

  • Hui-Chih Wang & Her-Sen Doong, 2008. "Nine issues for Internet-based survey research in service industries," The Service Industries Journal, Taylor & Francis Journals, vol. 30(14), pages 2387-2399, October.
    • Handle: RePEc:taf:servic:v:30:y:2008:i:14:p:2387-2399
    DOI: 10.1080/02642060802644926
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    References listed on IDEAS

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    1. Teck-Yong Eng & Eun Jin Kim, 2006. "An examination of the antecedents of e-customer loyalty in a confucian culture: The case of South Korea," The Service Industries Journal, Taylor & Francis Journals, vol. 26(4), pages 437-458, June.
    2. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    3. Elisabeth Deutskens & Ko de Ruyter & Martin Wetzels & Paul Oosterveld, 2004. "Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study," Marketing Letters, Springer, vol. 15(1), pages 21-36, February.
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