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Bed and breakfast industry adopting e-commerce strategies in e-service

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  • Leo Huang

Abstract

This study aims to explore and empirically build a model for the burgeoning bed and breakfast (B&B) industry adopting e-commerce strategies in e-service. According to this research, Taiwanese B&B operators consider two resource advantages, four competitive advantages, and two performance advantages of e-commerce strategies. Resource advantage also has positive effects on competitive advantage. Both have positive effects on performance advantage. The paper proposes an optimal e-commerce strategic model and uses a longitudinal analysis method and three-stage design to survey data, which are analyzed by descriptive statistics, factor analysis, and linear structural relations so as to investigate the structural equation model in fitting B&Bs' adoption of an e-commerce strategy model. These new methods and contributions provide an in-depth understanding of the B&B industry adopting e-commerce strategies in e-service, and can advise and help B&B operators to survive through e-commerce strategies. Finally, this research proposes an optimal e-commerce strategic model for the B&B industry and presents the management implications of this study.

Suggested Citation

  • Leo Huang, 2008. "Bed and breakfast industry adopting e-commerce strategies in e-service," The Service Industries Journal, Taylor & Francis Journals, vol. 28(5), pages 633-648, June.
    • Handle: RePEc:taf:servic:v:28:y:2008:i:5:p:633-648
    DOI: 10.1080/02642060801988159
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    Cited by:

    1. Xin Zhang & Jiaming Liu & He Zhu & Zongcai Huang & Shuying Zhang & Ping Li, 2021. "A Comparative Study of Customer Perceptions of Urban and Rural Bed and Breakfasts in Beijing: An Analysis of Online Reviews," Sustainability, MDPI, vol. 13(20), pages 1-15, October.
    2. Chia-Wei Liu & Jen-Son Cheng, 2018. "Exploring Driving Forces of Innovation in the MSEs: The Case of the Sustainable B&B Tourism Industry," Sustainability, MDPI, vol. 10(11), pages 1-19, October.
    3. Ching-Yi Daphne Tsai & Shih-Hao Wu & Stephen Chi-Tsun Huang, 2017. "From mandatory to voluntary: consumer cooperation and citizenship behaviour," The Service Industries Journal, Taylor & Francis Journals, vol. 37(7-8), pages 521-543, June.
    4. Christian Rainero & Giuseppe Modarelli, 2020. "The Attractive Power of Rural Destinations and a Synergistic Community Cooperative Approach: A “Tourismability” Case," Sustainability, MDPI, vol. 12(17), pages 1-41, September.
    5. Fei Long & Jiaming Liu & Shuying Zhang & Hu Yu & Hou Jiang, 2018. "Development Characteristics and Evolution Mechanism of Homestay Agglomeration in Mogan Mountain, China," Sustainability, MDPI, vol. 10(9), pages 1-18, August.
    6. Thomas, Rhodri & Shaw, Gareth & Page, Stephen J., 2011. "Understanding small firms in tourism: A perspective on research trends and challenges," Tourism Management, Elsevier, vol. 32(5), pages 963-976.

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