IDEAS home Printed from https://ideas.repec.org/a/taf/servic/v28y2008i2p239-254.html
   My bibliography  Save this article

Exploring the determinants of E-loyalty among travel agencies

Author

Listed:
  • Leo Huang

Abstract

This study aims to explore and empirically build up an e-loyalty model for the burgeoning e-service of Taiwan's travel agencies. Mailed data and data collected in personal from multiple sources is used for helping to identify the determinants of e-loyalty between Taiwan's wholesaler and retailer travel agencies. Several statistical techniques, including confirmatory factor analysis, correlation analysis, and a linear structural relationship (LISREL) are used, and a structural equation is implemented to test the e-loyalty model. The results indicate that Taiwan's wholesaler travel agencies might consider e-quality as well as trust as the most important antecedents to e-loyalty, whereas loyalty results in the increased transaction intentions of retailers. No related studies so far have analysed or tried to discern the cause-and-effect relationship between e-loyalty and transaction intention for travel agencies. This paper also proposes an optimal e-loyalty model that matches the essential development needs of B2B commerce transaction. Finally, the model herein illustrates how wholesalers can realise e-commerce strategic goals by acquiring the e-loyalty of retailer travel agencies.

Suggested Citation

  • Leo Huang, 2008. "Exploring the determinants of E-loyalty among travel agencies," The Service Industries Journal, Taylor & Francis Journals, vol. 28(2), pages 239-254, March.
    • Handle: RePEc:taf:servic:v:28:y:2008:i:2:p:239-254
    DOI: 10.1080/02642060701842316
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/02642060701842316
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/02642060701842316?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ranjay Gulati, 1999. "Network location and learning: the influence of network resources and firm capabilities on alliance formation," Strategic Management Journal, Wiley Blackwell, vol. 20(5), pages 397-420, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yahua Bi & Insin Kim, 2020. "Older Travelers’ E-Loyalty: The Roles of Service Convenience and Social Presence in Travel Websites," Sustainability, MDPI, vol. 12(1), pages 1-15, January.
    2. Ilona Skačkauskienė & Neringa Vilkaitė-Vaitonė & Sergej Vojtovic, 2015. "Model for measuring customer loyalty towards a service provider," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 16(6), pages 1185-1200, December.
    3. Shin, Jae Ik & Chung, Ki Han & Oh, Jae Sin & Lee, Chang Won, 2013. "The effect of site quality on repurchase intention in Internet shopping through mediating variables: The case of university students in South Korea," International Journal of Information Management, Elsevier, vol. 33(3), pages 453-463.
    4. Paul Mukucha & Divaries Cosmas Jaravaza & Forbes Makudza, 2022. "Modeling Customer Loyalty Intentions, Food Quality And Demographic Moderators In Subsistence Markets," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(3), pages 40-59, September.
    5. Andrzej Dudek & Daria Elżbieta Jaremen & Izabela Michalska-Dudek & Marek Walesiak, 2019. "Loyalty Model Proposal of Travel Agency Customers," Sustainability, MDPI, vol. 11(13), pages 1-24, July.
    6. Arpita Khare & Saumya Dixit & Subhro Sarkar, 2020. "Factors affecting website continuance intention: a study of Indian travel websites," Information Technology & Tourism, Springer, vol. 22(2), pages 243-271, June.
    7. Llach, Josep & Marimon, Frederic & Alonso-Almeida, María del Mar & Bernardo, Merce, 2013. "Determinants of online booking loyalties for the purchasing of airline tickets," Tourism Management, Elsevier, vol. 35(C), pages 23-31.
    8. Dr. Bhawana Bhardwaj & Dr. Dipanker Sharma, 2017. "E-Loyalty among Rural Customers: Examining the Role of Trust, Convenience and Frequency of Use," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 8(2), pages 58-62, May.
    9. Toufaily, Elissar & Ricard, Line & Perrien, Jean, 2013. "Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model," Journal of Business Research, Elsevier, vol. 66(9), pages 1436-1447.
    10. Pereira, Hélia Gonçalves & Salgueiro, Maria de Fátima & Rita, Paulo, 2016. "Online purchase determinants of loyalty: The mediating effect of satisfaction in tourism," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 279-291.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Davenport, Sally, 2005. "Exploring the role of proximity in SME knowledge-acquisition," Research Policy, Elsevier, vol. 34(5), pages 683-701, June.
    2. Jie Ren & Jar-Der Luo & Ke Rong, 2020. "How Do Venture Capitals Build Up Syndication Ecosystems for Sustainable Development?," Sustainability, MDPI, vol. 12(11), pages 1-14, May.
    3. Najafi-Tavani, Zhaleh & Giroud, Axèle & Andersson, Ulf, 2014. "The interplay of networking activities and internal knowledge actions for subsidiary influence within MNCs," Journal of World Business, Elsevier, vol. 49(1), pages 122-131.
    4. Michele O’Dwyer & Raffaele Filieri & Lisa O’Malley, 2023. "Establishing successful university–industry collaborations: barriers and enablers deconstructed," The Journal of Technology Transfer, Springer, vol. 48(3), pages 900-931, June.
    5. Mikael Hilmersson & Roger Schweizer & Sylvie Chetty, 2022. "The Relationship Between Timing, Speed, and Performance in Foreign Market Network Entry," Management International Review, Springer, vol. 62(3), pages 325-349, June.
    6. Kazadi, Kande & Lievens, Annouk & Mahr, Dominik, 2016. "Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders," Journal of Business Research, Elsevier, vol. 69(2), pages 525-540.
    7. Pursey Heugens & Stelios Zyglidopoulos, 2008. "From social ties to embedded competencies: the case of business groups," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 12(4), pages 325-341, November.
    8. Stephan Gerschewski & Yong Kyu Lew & Zaheer Khan & Byung Il Park, 2018. "Post-Entry Performance of International New Ventures: The Mediating Role of Learning Orientation," John H Dunning Centre for International Business Discussion Papers jhd-dp2018-06, Henley Business School, University of Reading.
    9. Ziggers, Gerrit Willem & Tjemkes, Brian, 2010. "Dynamics in Inter‐Firm Collaboration: The Impact of Alliance Capabilities on Performance," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(2), pages 1-16.
    10. Müge Özman, 2007. "Network Formation and Strategic Firm Behaviour to Explore and Exploit," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 11(1), pages 1-7.
    11. Erika Raquel Badillo & Rosina Moreno, 2016. "Are Collaborative Agreements in Innovation Activities Persistent at the Firm Level? Empirical Evidence for the Spanish Case," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 49(1), pages 71-101, August.
    12. Weifeng Xu & Qingsong Ruan & Chang Liu, 2019. "Can the Famous University Experience of Top Managers Improve Corporate Performance? Evidence from China," Sustainability, MDPI, vol. 11(24), pages 1-20, December.
    13. Giuliano Guerra & Roberto Patuelli, 2014. "The influence of role models on immigrant self-employment: a spatial analysis for Switzerland," International Journal of Manpower, Emerald Group Publishing Limited, vol. 35(1/2), pages 187-215, May.
    14. James Hayton & Saloua Sehili & Vida Scarpello, 2010. "Why do firms join consortial research centers? An empirical examination of firm, industry and environmental antecedents," The Journal of Technology Transfer, Springer, vol. 35(5), pages 494-510, October.
    15. Lin, Feng-Jyh & Wu, Shang-He & Hsu, Maw-Shin & Perng, Chyuan, 2016. "The determinants of government-sponsored R&D alliances," Journal of Business Research, Elsevier, vol. 69(11), pages 5192-5195.
    16. Partanen, Jukka & Kohtamäki, Marko & Patel, Pankaj C. & Parida, Vinit, 2020. "Supply chain ambidexterity and manufacturing SME performance: The moderating roles of network capability and strategic information flow," International Journal of Production Economics, Elsevier, vol. 221(C).
    17. Coskun-Setirek, Abide & Tanrikulu, Zuhal, 2021. "Digital innovations-driven business model regeneration: A process model," Technology in Society, Elsevier, vol. 64(C).
    18. Girish Mallapragada & Aditya Gupta & Brett Josephson, 2022. "The impact of social capital and transaction efficacy on salesperson performance," Production and Operations Management, Production and Operations Management Society, vol. 31(9), pages 3525-3542, September.
    19. Chongfeng Wang & Gupeng Zhang, 2019. "Examining the moderating effect of technology spillovers embedded in the intra- and inter-regional collaborative innovation networks of China," Scientometrics, Springer;Akadémiai Kiadó, vol. 119(2), pages 561-593, May.
    20. Andrea Katona & Zoltán Birkner & Erzsébet Péter, 2023. "Examining Digital Transformation Trends in Austrian and Hungarian Companies," Sustainability, MDPI, vol. 15(15), pages 1-22, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:servic:v:28:y:2008:i:2:p:239-254. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FSIJ20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.