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The Impact of Chinese Culture on Service Predisposition

Author

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  • Nick Johns
  • Andrew Chan
  • Hanny Yeung

Abstract

376 service employees at 27 Hong Kong food service outlets were surveyed using Lee-Ross's Service Predisposition Index instrument together with the cultural values questionnaire of the Chinese Culture Connection. The objective was to examine the influence of Chinese culture upon employees’ willingness to deliver service. Results suggested that cultural values influence service predisposition through specific job attitudes. Respondents perceived humbleness, loyalty to superiors and tolerance of others to have the greatest positive effect on their job attitudes. This influence was most pronounced for the service dimensions disposition and communication and the moderator deference. The cultural values that had the most negative influence on service predisposition were protecting face, conservatism and repayment of good/evil. Respondents interpreted delivering service in terms of personal deference, to the customer or their employer, rather than as a relationship with the customer. There seemed also to be a cultural reluctance to accord (unknown) customers status and hence to perceive them as worthy recipients of service.

Suggested Citation

  • Nick Johns & Andrew Chan & Hanny Yeung, 2003. "The Impact of Chinese Culture on Service Predisposition," The Service Industries Journal, Taylor & Francis Journals, vol. 23(5), pages 107-122, November.
  • Handle: RePEc:taf:servic:v:23:y:2003:i:5:p:107-122
    DOI: 10.1080/02642060308565626
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    Cited by:

    1. Veronika I. Kabalina & Kira V. Reshetnikova & Marina D. Predvoditeleva, 2014. "Tourism Companies: Values And Norm. Profiles: The Case Of A Russian Tour Operator," HSE Working papers WP BRP 27/MAN/2014, National Research University Higher School of Economics.

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