The chaos of inclusion? Examining anti-homophobia policy development in New Zealand sport

•Investigation into organisational approach to anti-homophobia in New Zealand sport.•Integrated, multiple theory approach to provide thorough conceptual analysis.•Consideration of inclusion rather than targeting marginalised groups.•Balance between business case and social justice approach advocated.Sport is inherently homophobic and sport managers have been able to do little to address this. The purpose of this research was to examine the work of the ‘Sport for All’ Steering Group in New Zealand. This group was made up of six National Sport Organisations. Three research questions were addressed: Why were the organisations involved; what were their priorities and how can they be examined conceptually; and what (if any) strategies could help to develop the goals of the group? A conceptual framework was developed in which a combination of social identity theory, critical theory, and post-structuralism were utilised to examine the complexities of the steering group’s work. Six semi-structured interviews were conducted by phone. The following themes were examined: the organisations’ initial responses to the creation of the steering group; the complexities of the work; and the potential to develop inclusion through community. It was found that the organisational respondents used multiple conceptual approaches to inform and justify their work. Suggestions for inclusion development using the organisations’ ideas and enthusiasm alongside the funding framework of Sport New Zealand are offered.