IDEAS home Printed from https://ideas.repec.org/a/taf/rsmrxx/v17y2014i4p493-506.html
   My bibliography  Save this article

In support of sport: Examining the relationship between community sport organizations and sponsors

Author

Listed:
  • Katie Misener
  • Alison Doherty

Abstract

•Scales were developed to measure elements of the relationship process and outcomes.•Operational competence predicted impact on operations and community presence.•Operational competence further enhanced the impact of long-standing sponsorships.•Operational competence was required to a lesser extent than other process elements.Sponsorships are a critical resource for nonprofit community sport organizations (CSOs) that are increasingly experiencing pressure to generate funding beyond their traditional source of membership revenues. In order to optimize this alternative source, it is important to understand the nature of the relationship between CSOs and sponsors and its impact on those clubs. Scales were developed, and presidents of CSOs (N = 189) completed a corresponding survey that measures the extent to which clubs’ relationship with their key sponsor was characterized by various elements of the relationship process and relationship outcomes. Operational competence was a consistent predictor of the impact of the sponsor relationship on club program/operations and community presence, and further enhanced the impact of long-standing sponsorships. Notably, operational competence was perceived to be required to a lesser extent in CSO–sponsor relationships than in the other process elements. Implications for effective CSO–sponsor relationships and directions for future research are presented.

Suggested Citation

  • Katie Misener & Alison Doherty, 2014. "In support of sport: Examining the relationship between community sport organizations and sponsors," Sport Management Review, Taylor & Francis Journals, vol. 17(4), pages 493-506, October.
  • Handle: RePEc:taf:rsmrxx:v:17:y:2014:i:4:p:493-506
    DOI: 10.1016/j.smr.2013.12.002
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1016/j.smr.2013.12.002
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1016/j.smr.2013.12.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. T. Bettina Cornwell & Youngbum Kwon, 2020. "Sponsorship-linked marketing: research surpluses and shortages," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 607-629, July.
    2. Werner, Kim & Dickson, Geoff & Hyde, Kenneth F., 2015. "The impact of a mega-event on inter-organisational relationships and tie strength: Perceptions from the 2011 Rugby World Cup," Sport Management Review, Elsevier, vol. 18(3), pages 421-435.
    3. Kuang-Hua Hu & Fu-Hsiang Chen & Gwo-Hshiung Tzeng, 2016. "Evaluating the Improvement of Sustainability of Sports Industry Policy Based on MADM," Sustainability, MDPI, vol. 8(7), pages 1-21, June.
    4. Flavia Guidotti & Sabrina Demarie & Simone Ciaccioni & Laura Capranica, 2023. "Knowledge, Competencies, and Skills for a Sustainable Sport Management Growth: A Systematic Review," Sustainability, MDPI, vol. 15(9), pages 1-33, April.
    5. Hambrick, Marion E. & Svensson, Per G. & Kang, Seungmin, 2019. "Using social network analysis to investigate interorganizational relationships and capacity building within a sport for development coalition," Sport Management Review, Elsevier, vol. 22(5), pages 708-723.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rsmrxx:v:17:y:2014:i:4:p:493-506. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rsmr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.