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Estimating the value of national sporting success

Author

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  • Pamela Wicker
  • Joachim Prinz
  • Tassilo von Hanau

Abstract

► We examine the value of national sporting success using contingent valuation method. ► Willingness-to-pay for winning the 2010 Football World Cup is assessed. ► Average WTP amounts to €26. ► Intangible factors (e.g., identification with country) significantly influence WTP.The sporting success of athletes and national teams is associated with a feel-good-factor among the population. These positive social effects can be regarded as public goods that entail a certain value for the population. The value of public or non-market goods can be estimated using the contingent valuation method (CVM). A theoretical model is developed based on the consumption capital theory. This model explains the willingness-to-pay (WTP) for winning the 2010 Football World Cup as a function of sport-related and football-specific consumption capital as well as intangible and socio-economic factors. Within a survey of German citizens (n = 3049), the value of winning the 2010 Football World Cup is assessed using CVM. The model is tested using regression analyses to identify the significant determinants of WTP. The results reveal half of the respondents stated a WTP that amounted to €26 on average. The findings of a mixed-effects logistic as well as an alternative Tobit regression model show that intangible factors such as identification with the country and with the national team as well as individual and national importance of a good result significantly influence individuals’ WTP. Based on the findings of this study, it can be recommended that policy makers invest in national teams and athletes as national sporting success can generate a feel-good-factor among the population and make people happier. Additionally, it can impact on peoples’ perceptions and expectations about current and future economic situations which in turn determine macro-economic outcomes. Moreover, such estimations could be integrated into cost-benefit terms that are carried out for sport events.

Suggested Citation

  • Pamela Wicker & Joachim Prinz & Tassilo von Hanau, 2012. "Estimating the value of national sporting success," Sport Management Review, Taylor & Francis Journals, vol. 15(2), pages 200-210, April.
    • Handle: RePEc:taf:rsmrxx:v:15:y:2012:i:2:p:200-210
    DOI: 10.1016/j.smr.2011.08.007
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    Citations

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    Cited by:

    1. Andy Barlow & David Forrest, 2015. "Benefits to their Communities from Small Town Professional Football Clubs," National Institute Economic Review, National Institute of Economic and Social Research, vol. 232(1), pages 18-29, May.
    2. Seung Pil Lee, 2022. "The Sports-Based Holistic Development Model: The General Public’s Transformation by Having a Meaningful Story Through Sport," SAGE Open, , vol. 12(4), pages 21582440221, October.
    3. Pamela Wicker & John C. Whitehead & Bruce K. Johnson & Daniel S. Mason, 2016. "Willingness-To-Pay For Sporting Success Of Football Bundesliga Teams," Contemporary Economic Policy, Western Economic Association International, vol. 34(3), pages 446-462, July.
    4. su, chin, 2015. "Estimation of the Willingness to Pay for Preserving the Sports Arenas. The case of Poland," MPRA Paper 74182, University Library of Munich, Germany, revised 2016.
    5. Vörös, Tünde, 2017. "Költség-haszon elemzési keretrendszer sportberuházások társadalmi-gazdasági értékeléséhez [An economic framework for cost-benefit analysis of sports facilities]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(4), pages 394-420.
    6. Tim Pawlowski & Paul Downward & Simona Rasciute, 2014. "Does national pride from international sporting success contribute to well-being? An international investigation," Sport Management Review, Taylor & Francis Journals, vol. 17(2), pages 121-132, April.
    7. Krystian Zawadzki, 2015. "Estimation Of The Willingness-To-Pay For Preserving The Football Arena In Gdansk," "e-Finanse", University of Information Technology and Management, Institute of Financial Research and Analysis, vol. 11(1), pages 44-55, August.
    8. Pamela Wicker & John C. Whitehead & Bruce K. Johnson & Daniel S. Mason, 2017. "The effect of sporting success and management failure on attendance demand in the Bundesliga: a revealed and stated preference travel cost approach," Applied Economics, Taylor & Francis Journals, vol. 49(52), pages 5287-5295, November.
    9. Hallmann, Kirstin & Breuer, Christoph & Kühnreich, Benedikt, 2013. "Happiness, pride and elite sporting success: What population segments gain most from national athletic achievements?," Sport Management Review, Elsevier, vol. 16(2), pages 226-235.
    10. O. Ashton Morgan & John C. Whitehead, 2018. "Willingness to Pay for Soccer Player Development in the United States," Journal of Sports Economics, , vol. 19(2), pages 279-296, February.
    11. Gibson, Heather J. & Walker, Matthew & Thapa, Brijesh & Kaplanidou, Kyriaki & Geldenhuys, Sue & Coetzee, Willie, 2014. "Psychic income and social capital among host nation residents: A pre–post analysis of the 2010 FIFA World Cup in South Africa," Tourism Management, Elsevier, vol. 44(C), pages 113-122.
    12. Daniel Weimar & Claudio M. Rocha, 2019. "Does Distance Matter? Geographical Distance and Domestic Support for Mega Sports Events," Journal of Sports Economics, , vol. 20(2), pages 286-313, February.
    13. Kuang-Hua Hu & Fu-Hsiang Chen & Gwo-Hshiung Tzeng, 2016. "Evaluating the Improvement of Sustainability of Sports Industry Policy Based on MADM," Sustainability, MDPI, vol. 8(7), pages 1-21, June.
    14. Wiker, Dagmara, 2017. "The valuation of publicly financed sport’s arenas," MPRA Paper 82913, University Library of Munich, Germany.
    15. Storm, Rasmus K. & Thomsen, Frederik & Jakobsen, Tor Georg, 2017. "Do they make a difference? Professional team sports clubs’ effects on migration and local growth: Evidence from Denmark," Sport Management Review, Elsevier, vol. 20(3), pages 285-295.
    16. J. Lucy Lee & Jeffrey D. James, 2015. "Assessing sport brand value through use of the contingent valuation method," Journal of Economic and Financial Studies (JEFS), LAR Center Press, vol. 3(6), pages 33-44, December.
    17. Fatih Karanfil, 2017. "An empirical analysis of European football rivalries based on on-field performances," Sport Management Review, Taylor & Francis Journals, vol. 20(5), pages 468-482, December.
    18. Funahashi, Hiroaki & Shibli, Simon & Sotiriadou, Popi & Mäkinen, Jarmo & Dijk, Bake & De Bosscher, Veerle, 2020. "Valuing elite sport success using the contingent valuation method: A transnational study," Sport Management Review, Elsevier, vol. 23(3), pages 548-562.
    19. Dilger, Alexander & Bakkenbüll, Linn-Brit, 2016. "Zahlungsbereitschaften für deutsche Erfolge bei den Olympischen Winterspielen 2014 in Sotschi und die Austragung Olympischer Spiele in Deutschland," Discussion Papers of the Institute for Organisational Economics 05/2016, University of Münster, Institute for Organisational Economics.
    20. Luke R. Potwarka & Pamela Wicker, 2020. "Conditions under Which Trickle-Down Effects Occur: A Realist Synthesis Approach," Sustainability, MDPI, vol. 13(1), pages 1-17, December.
    21. Michael Mutz, 2019. "Life Satisfaction and the UEFA EURO 2016: Findings from a Nation-Wide Longitudinal Study in Germany," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 14(2), pages 375-391, April.
    22. Robert, Ruszkowski, 2017. "The Contingent Valuation Method in assessing the value of sport’s stadium in developing nations. The case of Poland," MPRA Paper 80581, University Library of Munich, Germany.
    23. Bakkenbüll, Linn-Brit & Dilger, Alexander, 2015. "The willigness to pay for a German win of the 2014 FIFA World Cup in Brazil," Discussion Papers of the Institute for Organisational Economics 11/2015, University of Münster, Institute for Organisational Economics.
    24. Pamela Wicker & Bernd Frick, 2020. "Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in Austria," Sustainability, MDPI, vol. 12(22), pages 1-16, November.
    25. See, Chan Ken, 2017. "Intangible value in preserving the Sports Arenas," MPRA Paper 81505, University Library of Munich, Germany.

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