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Toward an integrated framework of corporate social responsibility, responsiveness, and citizenship in sport

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  • Matthew Walker
  • Milena M. Parent

Abstract

This article examined the concepts of corporate social responsibility, corporate social responsiveness, and corporate citizenship (CSR1, CSR2, and CC, respectively) in relation to the activities reported by organizations in the sport industry. We expand on the idea that social involvement differs amongst sport organizations based on type, scope, direction, and target audiences. Therefore, in contrast to the majority of positivist models of social responsibility, we propose an integrated model of social involvement which notably includes the spatial (i.e., geographical) orientation of social involvement in sport. To begin distinguishing between the various forms of social involvement, we content analyzed the websites of nearly 100 sport entities to provide both typicality and a systematic variety of teams, leagues, and organizations to reveal general social involvement practices in the industry. We conclude that social involvement varies considerably in the sport industry and this variation can be partially explained by geographical reach, stakeholder influences, and business operations of the organizations. For example, multinational organizations are more likely to adopt CC activities than those operating in more localized context and the magnitude and scope of the social involvement tends to reflect the profile and size of the organization.

Suggested Citation

  • Matthew Walker & Milena M. Parent, 2010. "Toward an integrated framework of corporate social responsibility, responsiveness, and citizenship in sport," Sport Management Review, Taylor & Francis Journals, vol. 13(3), pages 198-213, July.
    • Handle: RePEc:taf:rsmrxx:v:13:y:2010:i:3:p:198-213
    DOI: 10.1016/j.smr.2010.03.003
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    Citations

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    Cited by:

    1. Kinga Ráthonyi-Ódor & Éva Bácsné Bába & Anetta Müller & Zoltán Bács & Gergely Ráthonyi, 2020. "How Successful Are the Teams of the European Football Elite off the Field?—CSR Activities of the Premier League and the Primera División," IJERPH, MDPI, vol. 17(20), pages 1-31, October.
    2. Flöter, Thomas & Benkenstein, Martin & Uhrich, Sebastian, 2016. "Communicating CSR-linked sponsorship: Examining the influence of three different types of message sources," Sport Management Review, Elsevier, vol. 19(2), pages 146-156.
    3. Verschuuren, Pim, 2020. "Whistleblowing determinants and the effectiveness of reporting channels in the international sports sector," Sport Management Review, Elsevier, vol. 23(1), pages 142-154.
    4. Taerin Chung & Kwang-Yong Lee & Uk Kim, 2022. "The Impact of Sustainable Management Strategies of Sports Apparel Brands on Brand Reliability and Purchase Intention through Single Person Media during COVID-19 Pandemic: A Path Analysis," Sustainability, MDPI, vol. 14(12), pages 1-12, June.
    5. Matthew Walker & Haylee Mercado, 2015. "The Resource‐worthiness of Environmental Responsibility: A Resource‐based Perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(4), pages 208-221, July.
    6. Mohamed Basta & James Lapalme & Marc Paquet & Patrick Saint‐Louis & Tarek Abu Zwaida, 2018. "How are supply chains addressing their social responsibility dilemmas? Review of the last decade and a half," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 833-843, September.
    7. Welty Peachey, Jon & Bruening, Jennifer, 2011. "An examination of environmental forces driving change and stakeholder responses in a Football Championship Subdivision athletic department," Sport Management Review, Elsevier, vol. 14(2), pages 202-219, May.
    8. Turner, Paul, 2012. "Regulation of professional sport in a changing broadcasting environment: Australian club and sport broadcaster perspectives," Sport Management Review, Elsevier, vol. 15(1), pages 43-59.
    9. Lamont, Matthew & Kennelly, Millicent, 2019. "Sporting hyperchallenges: Health, social, and fiscal implications," Sport Management Review, Elsevier, vol. 22(1), pages 68-79.
    10. Junying Li & Jirawan Deeprasert & Rita Yi Man Li & Wei Lu, 2022. "The Influence of Chinese Professional Basketball Organizations’ (CPBOs’) Corporate Social Responsibility (CSR) Efforts on Their Clubs’ Sustainable Development," Sustainability, MDPI, vol. 14(19), pages 1-21, September.
    11. Molnar, G. & Rathonyi-Odor, K. & Borbely, Akos, 2013. "Responsible Behaviour Or Business? Social Responsibility (Csr) In Sport Management," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 7(1), pages 1-8, July.
    12. Matthew Walker & Stephen Hills & Bob Heere, 2017. "Evaluating a Socially Responsible Employment Program: Beneficiary Impacts and Stakeholder Perceptions," Journal of Business Ethics, Springer, vol. 143(1), pages 53-70, June.
    13. Ted Hayduk & Matthew Walker, 2018. "Mapping the strategic factor market for sport entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 14(3), pages 705-724, September.
    14. Konstantinos Evangelinos & Stefanos Fotiadis & Antonis Skouloudis & Nadeem Khan & Foteini Konstandakopoulou & Ioannis Nikolaou & Shaun Lundy, 2018. "Occupational health and safety disclosures in sustainability reports: An overview of trends among corporate leaders," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 961-970, September.
    15. Rongtitya Rith & Riccardo Spinelli, 2024. "Examining the X factor of corporate social responsibility in professional football clubs: An integrative literature review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 3487-3501, July.
    16. Lee, Joon Sung & Babiak, Katherine, 2019. "Does your left hand know what your right hand is doing? Impacts of athletes’ pre-transgression philanthropic behavior on consumer post-transgression evaluation," Sport Management Review, Elsevier, vol. 22(4), pages 553-565.
    17. Tayebeh Zargar & Steven Rynne, 2023. "The Corporate Social Responsibility Sport Model: Grounded Theory Approach," SAGE Open, , vol. 13(4), pages 21582440231, October.

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