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“Naming the Rose”: New Public Management Discourse in the Brazilian Context

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  • Christina Andrews
  • Alexander Kouzmin

Abstract

This paper presents an analysis of the official discourse of Brazilian administrative reform, scrutinizing the consistency of its key theoretical and political arguments. Identifying Brazilian reform as being strongly inspired by New Public Management (NPM) prescriptions, the authors discuss the characteristics of this model in its Brazilian version. The analysis reveals that New Public Management prescriptions in the Brazilian context are propagated alongside an ideological discourse aimed at disguising its conservative agenda. In addition, the authors criticize the discourse on government reform as adhering to the post-modern fallacy regarding the dismissal of ideology and the “neutrality” of NPM prescriptions.

Suggested Citation

  • Christina Andrews & Alexander Kouzmin, 1999. "“Naming the Rose”: New Public Management Discourse in the Brazilian Context," International Review of Public Administration, Taylor & Francis Journals, vol. 4(1), pages 11-20, June.
    • Handle: RePEc:taf:rrpaxx:v:4:y:1999:i:1:p:11-20
    DOI: 10.1080/12294659.1999.10804919
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