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Mahing Culture Into Magic: How Can it Bring Tourists and Residents?

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  • Terry Nichols Clark

Abstract

I. Globalization encourages a New Political Culture (NPC), stressing individualism, egalitarianism, and new modes of governance and public adminstration.II. Consumption and amenities rise in salience to individual citizens and political leaders--with more income, education, and the NPC. Culture and tourism are key parts of this transformation.III. What makes culture magical? Scenes. Culture comes packaged with more: buildings, restaurants, and an audience; a performance can resonate only if it connects to values and concerns of the audience. We sketch 12 types of scenes like Disney Heaven and Bohemia, then 15 dimensions for interpreting like traditionalism, egalitarianism, etc.IV. How to make culture magical? By constructing integrated components of culture and tourism. How? Collect data on many dimensions of consumption (restaurants, types of nearby shops, crime rates, and more). Codify these into types like Disney Heaven or Bohemia. Then calibrate attractive powers of each type of scene and dimension for different types of tourists or residents. To implement this program, we have developed a large data base of 40,000 US zip codes and are working with others internationally along parallel lines (in France, Italy, Britain, Germany, Japan, and Korea). This policy-linked analysis tool is more powerful than most past tourism and culture studies.

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  • Terry Nichols Clark, 2007. "Mahing Culture Into Magic: How Can it Bring Tourists and Residents?," International Review of Public Administration, Taylor & Francis Journals, vol. 12(1), pages 13-25, July.
    • Handle: RePEc:taf:rrpaxx:v:12:y:2007:i:1:p:13-25
    DOI: 10.1080/12294659.2007.10805088
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    References listed on IDEAS

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    1. Santagata Walter, 2004. "Cultural districts and economic development," EBLA Working Papers 200401, University of Turin.
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    Cited by:

    1. Cary Wu & Rima Wilkes & Daniel Silver & Terry Nichols Clark, 2019. "Current debates in urban theory from a scale perspective: Introducing a scenes approach," Urban Studies, Urban Studies Journal Limited, vol. 56(8), pages 1487-1497, June.
    2. Tang, Yuzhi & Wang, Mengdi & Liu, Qian & Hu, Zhongwen & Zhang, Jie & Shi, Tiezhu & Wu, Guofeng & Su, Fenzhen, 2022. "Ecological carrying capacity and sustainability assessment for coastal zones: A novel framework based on spatial scene and three-dimensional ecological footprint model," Ecological Modelling, Elsevier, vol. 466(C).
    3. Florian W. Bartholomae & Chang Woon Nam & Alina Schoenberg, 2017. "Urban Resurgence as a Consumer City: A Case Study for Weimar in Eastern Germany," CESifo Working Paper Series 6610, CESifo.
    4. Ilari Karppi, 2012. "Towards associative meaningfulness: Maintaining social capital in community development," ERSA conference papers ersa12p479, European Regional Science Association.
    5. Karppi Ilari, 2012. "Open Innovations and Living Labs: Promises or Challenges to Regional Renewal," European Spatial Research and Policy, Sciendo, vol. 19(2), pages 65-86, December.
    6. Arthur C. Nelson & Casey J. Dawkins & Joanna P. Ganning & Katherine G. Kittrell & Reid Ewing, 2016. "The Association Between Professional Performing Arts and Knowledge Class Growth," Economic Development Quarterly, , vol. 30(1), pages 88-98, February.

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