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Does corporate social responsibility and green product innovation boost organizational performance? a moderated mediation model of competitive advantage and green trust

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  • Yong Hang
  • Muddassar Sarfraz
  • Rimsha Khalid
  • Ilknur Ozturk
  • Jasim Tariq

Abstract

The study contemplates the impact of corporate social responsibility (CSR) and green product innovation on organizational performance while considering the moderating role of competitive advantage and mediating role of green trust. Data have been accumulated through a structured questionnaire while distributing 259 questionnaires among employees working in the Pakistani small and medium-sized enterprises (SMEs) companies. In this study, we have conducted reliability, validity, discriminant validity, and structural modeling analysis by using SPSS and Smart PLS for data analysis. The results have identified a significant and positive impact of CSR and green product innovation on organizational performance. Remarkably, green product innovation positively influences competitive advantage. Competitive advantage mediates the relationship between corporate social responsibility, green product innovation, and organizational performance. Further, this study has filled the lacuna of extant literature while analyzing the green trust moderating role between product innovation and organizational performance.

Suggested Citation

  • Yong Hang & Muddassar Sarfraz & Rimsha Khalid & Ilknur Ozturk & Jasim Tariq, 2022. "Does corporate social responsibility and green product innovation boost organizational performance? a moderated mediation model of competitive advantage and green trust," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 35(1), pages 5379-5399, December.
    • Handle: RePEc:taf:reroxx:v:35:y:2022:i:1:p:5379-5399
    DOI: 10.1080/1331677X.2022.2026243
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    Cited by:

    1. Sun, Jianmin & Sarfraz, Muddassar & Ivascu, Larisa & Han, Heesup & Ozturk, Ilknur, 2024. "Live streaming and livelihoods: Decoding the creator Economy's influence on consumer attitude and digital behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    2. Edward Fosu & Kaigang Yi & Deborah Asiedu, 2024. "The effect of CSR on corporate social performance: Mediating role of corporate image, green innovation and moderating role of corporate identity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 69-88, January.
    3. Kausar Fiaz Khawaja & Muddassar Sarfraz & Mahmoona Khalil, 2023. "Doing good for organization but feeling bad: when and how narcissistic employees get prone to shame and guilt," Future Business Journal, Springer, vol. 9(1), pages 1-16, December.
    4. Ayham A. M. Jaaron & Mudaser Javaid & R. L. Fernando Garcia, 2024. "Can external and internal corporate social responsibility contribute to green customer behaviour? The mediating role of green trust in hotels," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1853-1867, May.
    5. Wang Zihan & Zafir Khan Mohamed Makhbul, 2024. "Green Human Resource Management as a Catalyst for Sustainable Performance: Unveiling the Role of Green Innovations," Sustainability, MDPI, vol. 16(4), pages 1-22, February.

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