The dynamic role of film and drama industry, green innovation towards the sustainable environment in China: fresh insight from NARDL approach

The ongoing climate changes have put forth various challenges for each industry to achieve their sustainable environmental goals, in an orderly manner. Like the other extensively growing industries, China's Film and Drama industries are responsible for contributing effectively toward a sustainable environment. In order to validate the same, this study has applied the Nonlinear Autoregressive Distributed Lag (NARDL) technique, so as to identify the asymmetric association among the Film and Drama Industry, green innovation, and sustainable environment. The quarterly time-series data of the variables is assessed from January 2000 to December 2019. The outcomes of the study have revealed that the appreciation in the Film and Drama stock prices tends to increase the CO2 emissions. Whereas, the depreciation of the Film and Drama stock prices improves the efforts towards a sustainable environment. On the other hand, the increase in green innovation tends to have an adverse impact on environmental degradation, while the decline in green innovation tends to increase the carbon emissions. In order to handle the grievous problem of environmental degradation, caused by the Film and Drama industry of China, this study suggests that adopting green practices in Film and Drama making, such as green filming, the use of hybrid vehicles, LED lights, and solar generator supplies, and perhaps Computer-Generated Imagery sets will ultimately contribute towards the improvement of the quality of the environment.