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Corporate social responsibility and firms’ financial performance: a multi-level serial analysis underpinning social identity theory

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  • Faisal Mahmood
  • Faisal Qadeer
  • Maria Saleem
  • Heesup Han
  • Antonio Ariza-Montes

Abstract

This research aims to investigate how firms’ Corporate Social Responsibility (CSR) perception and disclosure derive accounting, market, and perception-based Firms’ Financial Performance (FFP) through the serial mediation of individual-level organizational identification (OID) and employees' innovative job performance (EIJP). Philosophically, this research comes under the beliefs or worldview of postpositivism and employed a quantitative research design. And thus, the approach to theory development is deductive. Multi-method, multi-source and multilevel data with temporal breaks are collected from 60 manufacturing firms listed on the Pakistan Stock Exchange (PSE). Primary data are collected by following the survey strategy and by conducting multiple surveys. While the secondary data are collected from the annual and sustainability reports published by selected firms on their official websites. This research found the serial mediation of OID and employees’ innovative job performance on the CSR-FFP relationship. Our results will assist the management of the firms to understand the strategic implications of their CSR initiatives. In particular, this research contributed to understand why CSR is viewed to have strategic importance for the firms and how social identity theory (SIT) might be utilized in such endeavors.

Suggested Citation

  • Faisal Mahmood & Faisal Qadeer & Maria Saleem & Heesup Han & Antonio Ariza-Montes, 2021. "Corporate social responsibility and firms’ financial performance: a multi-level serial analysis underpinning social identity theory," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 34(1), pages 2447-2468, January.
    • Handle: RePEc:taf:reroxx:v:34:y:2021:i:1:p:2447-2468
    DOI: 10.1080/1331677X.2020.1865181
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    Cited by:

    1. Rajesh Sharma, 2024. "Consumer perceived corporate social responsibility and electronic word of mouth in social media: mediating role of consumer–company identification and moderating role of user-generated content," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 523-535, June.
    2. Victoria Pistikou & Floros Flouros & Georgios A. Deirmentzoglou & Konstantina K. Agoraki, 2023. "Sustainability Reporting: Examining the Community Impact of the S&P500 Companies," Sustainability, MDPI, vol. 15(18), pages 1-25, September.

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