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The role of destination image in tourist satisfaction: the case of a heritage site

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  • Nuria Huete Alcocer
  • Víctor Raúl López Ruiz

Abstract

Cultural tourism is a fundamental element for the economic development of some local communities. There are many factors that can influence the success of this type of tourism, but any action or strategy implemented should be closely tied to ensuring tourist satisfaction. This research focuses on a heritage destination of an archaeological nature, and aims to analyse the destination image formation as well as the influence of this image on tourist satisfaction. The results show that the affective component is more relevant than the cognitive in the image of this destination formed by the tourist. The data were collected by means of a closed-ended questionnaire administered to tourists aged 18 and over, and were analysed using P.L.S.-S.E.M. methodology. These analyses provide useful information for the planning of future tourism marketing strategies; to that end, recommendations have been made regarding how to improve the provision of services and the management of these types of heritage sites.

Suggested Citation

  • Nuria Huete Alcocer & Víctor Raúl López Ruiz, 2020. "The role of destination image in tourist satisfaction: the case of a heritage site," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 33(1), pages 2444-2461, January.
    • Handle: RePEc:taf:reroxx:v:33:y:2020:i:1:p:2444-2461
    DOI: 10.1080/1331677X.2019.1654399
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    Cited by:

    1. Chenqi Han & Yimin Song & Yang Zhao, 2024. "An Evaluation Study on Tourists’ Environmental Satisfaction after Re-Use of Industrial Heritage Buildings," Sustainability, MDPI, vol. 16(7), pages 1-28, April.
    2. Mohammad Nematpour & Masood Khodadadi & Sarasadat Makian & Mohammad Ghaffari, 2023. "Future scenarios for improving Iran's overall destination image and attractiveness: A supply‐side perspective," Futures & Foresight Science, John Wiley & Sons, vol. 5(1), March.

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