IDEAS home Printed from https://ideas.repec.org/a/taf/reroxx/v33y2020i1p2360-2377.html
   My bibliography  Save this article

Customer functional value creation through a sustainable entrepreneurial orientation approach

Author

Listed:
  • Ana Criado-Gomis
  • M. Ángeles Iniesta-Bonillo
  • Amparo Cervera-Taulet
  • Domingo Ribeiro-Soriano

Abstract

This paper advances a theoretical model to empirically test firms’ behaviour regarding sustainable entrepreneurship, enhancing what researchers have recently proposed at a solely conceptual level; this entails sustainable entrepreneurship being understood as a discipline that reliably allows organizations to successfully respond to sustainable development and market requirements. The authors suggest an integrated approach of dynamic-capabilities, S-D logic and product-service system views, which highlights the managerial predisposition to adopt a strategic position that fosters value in use (instead of regular property value), according to the current school of thoughts engaged with innovation and sustainable development. In this regard, this paper investigates structural influences (direct and indirect) of sustainable entrepreneurial orientation and customer functional value creation in firm performance. Hypotheses are tested using the partial least squares method on a multisectoral sample of 210 companies randomly stratified with proportional allocation. The findings indicate that a sustainable entrepreneurial orientation not only has a positive and direct relationship with firm performance, but also that this relationship improves when it is mediated by customer functional value creation. Further research pathways are provided.

Suggested Citation

  • Ana Criado-Gomis & M. Ángeles Iniesta-Bonillo & Amparo Cervera-Taulet & Domingo Ribeiro-Soriano, 2020. "Customer functional value creation through a sustainable entrepreneurial orientation approach," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 33(1), pages 2360-2377, January.
    • Handle: RePEc:taf:reroxx:v:33:y:2020:i:1:p:2360-2377
    DOI: 10.1080/1331677X.2019.1694560
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/1331677X.2019.1694560
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/1331677X.2019.1694560?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Büşra Tuncer & Elena Korchagina, 2024. "A Systematic Literature Review and Conceptual Framework on Green Entrepreneurial Orientation," Administrative Sciences, MDPI, vol. 14(6), pages 1-18, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:reroxx:v:33:y:2020:i:1:p:2360-2377. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rero .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.