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An importance-performance analysis of service quality in spa hotels

Author

Listed:
  • Ivana Blešić
  • Jovanka Popov-Raljić
  • Lenko Uravić
  • Uglješa Stankov
  • Lukrecija Đeri
  • Milana Pantelić
  • Tanja Armenski

Abstract

This paper identifies the results of a questionnaire designed to measure service quality in spa hotels in the Republic of Serbia. Service quality was measured with a model based on the original SERVQUAL model. Due to the fact that many previous research papers have shown that SERVQUAL is insufficient to identify and measure all determinants of service quality in hospitality, the original SERVQUAL model has been slightly changed. Namely, this modified version of SERVQUAL was adjusted to measure a large number of tangible and intangible elements of the service quality in spa hotels. Based on the research results, seven dimensions of the service quality were identified: assurance, food and benefits, empathy, entertainment, recreation facilities and wellness, responsiveness and reliability. After applying the modified SERVQUAL model, an Importance – Performance Analysis (IPA) was performed. By using an Importance – Performance Analysis (IPA), this paper examines the efficiency of hotel resources allocation and the possibility of designing management strategies to improve the quality of hotel service.

Suggested Citation

  • Ivana Blešić & Jovanka Popov-Raljić & Lenko Uravić & Uglješa Stankov & Lukrecija Đeri & Milana Pantelić & Tanja Armenski, 2014. "An importance-performance analysis of service quality in spa hotels," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 27(1), pages 483-495, January.
  • Handle: RePEc:taf:reroxx:v:27:y:2014:i:1:p:483-495
    DOI: 10.1080/1331677X.2014.967537
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    Cited by:

    1. Marija Bratić & Danijel Pavlović & Sanja Kovačić & Tatjana Pivac & Anđelina Marić Stanković & Miroslav D. Vujičić & Željko Anđelković, 2024. "An IPA Analysis of Tourist Perception and Satisfaction with Nisville Jazz Festival Service Quality," Sustainability, MDPI, vol. 16(22), pages 1-17, November.

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