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A hedonic price analysis for the Portuguese wine market: Does the distribution channel matter?

Author

Listed:
  • João Rebelo
  • Lina Lourenço-Gomes
  • Tânia Gonçalves
  • José Caldas

Abstract

Price is a core component of both wine firms’ and consumers’ decision-making and so there has been a lot of analysis of the determinants of wine price. Most of the research has used the hedonic price function and assumed that the wine market is homogeneous with respect to both distribution channel and price segments. In this paper, a hedonic price function is estimated using data from a specialist retailer and a large supermarket, i.e., retailers in two different consumer market segments, niche and mass market, respectively. We conclude that the wine market is heterogeneous, and the importance of the various price determinants differs between distribution channels and, in the case of the specialist retailer, throughout the conditional statistical distribution of the price. This result may help the wine companies to place themselves in the market value chain.

Suggested Citation

  • João Rebelo & Lina Lourenço-Gomes & Tânia Gonçalves & José Caldas, 2019. "A hedonic price analysis for the Portuguese wine market: Does the distribution channel matter?," Journal of Applied Economics, Taylor & Francis Journals, vol. 22(1), pages 40-59, January.
    • Handle: RePEc:taf:recsxx:v:22:y:2019:i:1:p:40-59
    DOI: 10.1080/15140326.2018.1550596
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    Cited by:

    1. Claudio Acciani & Annalisa De Boni & Francesco Bozzo & Rocco Roma, 2020. "Pulses for Healthy and Sustainable Food Systems: The Effect of Origin on Market Price," Sustainability, MDPI, vol. 13(1), pages 1-15, December.
    2. Pingping Fang & David Abler & Guanghua Lin & Ali Sher & Quan Quan, 2021. "Substituting Organic Fertilizer for Chemical Fertilizer: Evidence from Apple Growers in China," Land, MDPI, vol. 10(8), pages 1-24, August.
    3. Cyprian Chwiałkowski & Adam Zydroń, 2021. "Socio-Economic and Spatial Characteristics of Wielkopolski National Park: Application of the Hedonic Pricing Method," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
    4. Ruining Li & Yanli Yu, 2022. "Impacts of Green Production Behaviors on the Income Effect of Rice Farmers from the Perspective of Outsourcing Services: Evidence from the Rice Region in Northwest China," Agriculture, MDPI, vol. 12(10), pages 1-27, October.
    5. Palmowski, Zbigniew & Sidorowicz, Aleksandra, 2020. "An application of dynamic programming to assign pressing tanks at wineries," European Journal of Operational Research, Elsevier, vol. 287(1), pages 293-305.
    6. Sandra Rousseau & Machteld Joly & Eline Poelmans, 2024. "Search characteristics, online consumer ratings, and beer prices," Agribusiness, John Wiley & Sons, Ltd., vol. 40(4), pages 804-824, October.
    7. Jacobo Núñez & David Martín‐Barroso & Francisco J. Velázquez, 2024. "The hedonic price model for the wine market: A systematic and comparative review of the literature," Agricultural Economics, International Association of Agricultural Economists, vol. 55(2), pages 247-264, March.

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