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How does the perceived physical risk of COVID-19 affect sharing economy services?

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  • Heetae Yang
  • Hwansoo Lee

Abstract

This study aimed to shed light on how the perceived physical risk of COVID-19 influences users’ decisions to adopt shared accommodation and office services. To discuss the effect, this paper proposed a new integrated research model based on the theory of planned behaviour (TPB) and the technology acceptance model (TAM), with the constructs of trust and perceived physical risk. The data were collected from 402 respondents via an online survey. The results indicate that perceived physical risk is a clear antecedent that negatively affects TPB, TAM constructs, and trust, with a new integrated research model with high explanatory power. Interestingly, perceived usefulness and perceived ease of use fully mediated the effect of perceived physical risk on attitude. Thus, this study empirically confirmed current users’ concerns about COVID-19, which has reduced the use of sharing services, by operationally redefining perceived physical risk.

Suggested Citation

  • Heetae Yang & Hwansoo Lee, 2022. "How does the perceived physical risk of COVID-19 affect sharing economy services?," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(7), pages 1046-1062, April.
    • Handle: RePEc:taf:rcitxx:v:25:y:2022:i:7:p:1046-1062
    DOI: 10.1080/13683500.2022.2035700
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    Cited by:

    1. Xinxin Wang & Zeshui Xu & Anran Xiao & Marinko Skare, 2023. "Measuring short- and long-run impacts of COVID19 on the sharing economy and business models," International Entrepreneurship and Management Journal, Springer, vol. 19(3), pages 1341-1366, September.

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