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Tourist loyalty in creative tourism: the role of experience quality, value, satisfaction, and motivation

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  • Dwi Suhartanto
  • Anthony Brien
  • Ina Primiana
  • Nono Wibisono
  • Ni Nyoman Triyuni

Abstract

This study examines tourist loyalty in creative tourism comprising of experience quality, perceived value, satisfaction, and motivation as its antecedents and assesses the mediation role of motivation in the development of tourist loyalty. The data was collected from four creative tourism attractions in Bandung, Indonesia. Self-administrated questionnaires were distributed to tourists after they experienced the attraction. In total, 369 useful questionnaires were collected with the hypotheses developed examined using Partial Least Square method. This study discloses that experience quality, perceived value, tourist satisfaction, and tourist motivation are key factors that determine tourist loyalty towards a creative attraction. Likewise, this study highlights that the influence of tourist loyalty determinants (on tourist loyalty), is partly mediated by tourist motivation. Lastly, this study discloses that among the loyalty determinants, experience quality has the biggest effect on tourist loyalty. These results offer a better understanding for both scholars and practitioners of creative attraction businesses on how to develop their clients’ loyalty.

Suggested Citation

  • Dwi Suhartanto & Anthony Brien & Ina Primiana & Nono Wibisono & Ni Nyoman Triyuni, 2020. "Tourist loyalty in creative tourism: the role of experience quality, value, satisfaction, and motivation," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(7), pages 867-879, April.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:7:p:867-879
    DOI: 10.1080/13683500.2019.1568400
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    Cited by:

    1. Ibrahim Mohamed Ibrahim Elassal & Ricardo David Hernandez-Rojas & Luz Arelis Moreno Quispe, 2023. "Loyalty to World Heritage Cities: A Case Study of the Historic Ibn Ṭūlūn Mosque in Cairo (Egypt)," Sustainability, MDPI, vol. 15(17), pages 1-16, September.
    2. Camelia Surugiu & Marius-Răzvan Surugiu & Cătălin Grădinaru, 2023. "Targeting Creativity Through Sentiment Analysis: A Survey on Bucharest City Tourism," SAGE Open, , vol. 13(2), pages 21582440231, April.
    3. Jiamin Liu & Eusebio Chiahsin Leou & Chaozhan Chen & Xi Li, 2023. "Can Trust Bring Satisfaction to the Festival Under Pandemic?," SAGE Open, , vol. 13(1), pages 21582440221, January.
    4. Xinjie Zheng & Xiaoting Chi, 2024. "Investigation on Festival Consumption Promotion Mechanism in the Post-Pandemic Period: The Case of the Qingdao International Beer Festival," Sustainability, MDPI, vol. 16(15), pages 1-25, July.
    5. Yue Jiao & Yui-yip Lau & Jing Gao, 2024. "Exploring the factors affecting cruise passengers’ perceptions of value for money expressed in online reviews," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-11, December.
    6. Honglin Wu & Li Zhu & Jiang Li & Ni Zhang & Yilin Sun & Yue Tang & Xiaokang Wang & Chuang Cheng, 2023. "Evaluation and Optimization of Restorative Environmental Perception of Treetop Trails: The Case of the Mountains-to-Sea Trail, Xiamen, China," Land, MDPI, vol. 12(7), pages 1-18, July.
    7. Xuejiao Chen & Kai Zhang & Yanting Huang, 2023. "Effect of Social Loneliness on Tourist Happiness: A Mediation Analysis Based on Smartphone Usage," Sustainability, MDPI, vol. 15(11), pages 1-22, May.

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