IDEAS home Printed from https://ideas.repec.org/a/taf/rcitxx/v23y2020i3p323-344.html
   My bibliography  Save this article

Use of smart phone apps in co-creative hotel service innovation: an evidence from India

Author

Listed:
  • Shampy Kamboj
  • Shivam Gupta

Abstract

This research primarily examines the customer perspective in service innovation in the context of hotel co-creation. Further, present research proposes an extended basic model of technology adoption i.e. technology-based service (TBS) by analysing the impact of customer involvement, need for interaction and degree of co-creation on adoption intention between the hotel guests with the use of smart phone apps. The consequent effect of degree of co-creation on customer satisfaction is also examined. In this study, data were collected from 230 respondents, who were hotel guests in India. Survey method was used to obtain data. Data analysis was done with structure equation modelling (SEM). We find that consumer innovativeness positively and significantly has an effect on customer involvement. The results further reveal that among all antecedents of adoption intention (customer involvement, degree of co-creation and need for interaction), degree of co-creation bears the strongest influence on it and significantly affects customer satisfaction. Additionally, this study found that the degree of co-creation acts as a partial mediator between customer innovativeness and its two outcomes (adoption intention and customer satisfaction). The results will guide hotel managers about the technology adoption for customer co-creative innovation in hotel services.

Suggested Citation

  • Shampy Kamboj & Shivam Gupta, 2020. "Use of smart phone apps in co-creative hotel service innovation: an evidence from India," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(3), pages 323-344, February.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:3:p:323-344
    DOI: 10.1080/13683500.2018.1513459
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13683500.2018.1513459
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13683500.2018.1513459?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chung-Ming Chuang, 2023. "The conceptualization of smart tourism service platforms on tourist value co-creation behaviours: an integrative perspective of smart tourism services," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rcitxx:v:23:y:2020:i:3:p:323-344. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rcit .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.