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Beyond the rhetoric of health tourism: shedding light on the reality of health tourism in Italy

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  • Rosalba Manna
  • Mauro Cavallone
  • Maria Vincenza Ciasullo
  • Rocco Palumbo

Abstract

Health tourism is attracting the growing interest of scholars and practitioners; however, little is still known about its distinguishing attributes and implications. As a consequence, the rhetoric of health tourism usually prevails over its reality. Drawing on secondary data collected from a nationwide survey, this article aims at shedding light on the reality of health tourism in Italy. A stereotype logistic regression model was designed to identify the socio-demographic factors which have triggered Italian tourists’ propensity to combine tourism with health needs. The study findings suggest that health tourism in Italy is in its infancy. It primarily consists of domestic travel, which is thought to add to the widening of the north–south divide. Health tourists generally prefer brief trips and urban contexts. Tailored policy and management interventions are needed to steer the development of health tourism across Italy.

Suggested Citation

  • Rosalba Manna & Mauro Cavallone & Maria Vincenza Ciasullo & Rocco Palumbo, 2020. "Beyond the rhetoric of health tourism: shedding light on the reality of health tourism in Italy," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(14), pages 1805-1819, July.
    • Handle: RePEc:taf:rcitxx:v:23:y:2020:i:14:p:1805-1819
    DOI: 10.1080/13683500.2019.1650726
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    Cited by:

    1. Zohreh Amiri Sardari & Tayebeh Abdoli Mohamadabadi & Javad Nazarian-Jashnabadi & Giovanni Tesoriere & Tiziana Campisi, 2024. "Smart Experience and Green Health Tourism: The Moderating Role of Content Marketing," Sustainability, MDPI, vol. 16(11), pages 1-20, May.

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