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Authenticity, experience, and loyalty in the festival context: Evidence from the San Fermin festival, Spain

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  • V.G. Girish
  • Ching-Fu Chen

Abstract

This study empirically investigates the relationships among authenticity, experience – measured by emotions (i.e. pleasure and arousal) along with satisfaction, and loyalty in the festival context. Structural equation modelling is employed to examine a sample of 211 visitors attending the San Fermin festival in Spain. Results show that authenticity positively affects experience, while on the other hand, only arousal has positive effects on satisfaction and festival loyalty. Satisfaction is positively associated with festival loyalty.

Suggested Citation

  • V.G. Girish & Ching-Fu Chen, 2017. "Authenticity, experience, and loyalty in the festival context: Evidence from the San Fermin festival, Spain," Current Issues in Tourism, Taylor & Francis Journals, vol. 20(15), pages 1551-1556, November.
    • Handle: RePEc:taf:rcitxx:v:20:y:2017:i:15:p:1551-1556
    DOI: 10.1080/13683500.2017.1296821
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    Cited by:

    1. Singh, Pratibha & Sharma, Mahak & Daim, Tugrul, 2024. "Envisaging AR travel revolution for visiting heritage sites: A mixed-method approach," Technology in Society, Elsevier, vol. 76(C).
    2. Bang Nguyen-Viet & Si Van Nguyen, 2023. "Authentic Experience, Place Attachment, and Behavioral Intention: Vietnamese Religious Tourism," SAGE Open, , vol. 13(4), pages 21582440231, December.

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