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Examining the farmer-buyer relationships in vegetable marketing channels in Eswatini

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  • Bongiwe Porrie Dlamini-Mazibuko
  • Stuart Ferrer
  • Gerald Ortmann

Abstract

Vegetable farming is the main source of livelihood for smallholder farmers in Eswatini. However, the production and marketing challenges they faced inhibits the farmers from benefiting fully, which calls for relational transactions to enhance exchange efficiency. Therefore, this study aims to determine the nature of relationship constructs between vegetable farmers selling to formal and informal channels. Data elicited from 170 farmers were analysed using factor analysis, multiple regression analysis and discriminant analysis. Results revealed that farmers derived satisfaction from the price offered and communication, while trust was derived from satisfaction, communication and duration of the relationship, and commitment was derived from trust in both channels. The discriminant analysis results revealed that there is statistical significant difference between the channels. Farmers supplying formal markets perceived levels of satisfaction, trust, and commitment better than those supplying informal markets. The results also indicated that satisfaction and trust were the best predictors of the nature of the relationships. The lack of written contracts and low produce quantity purchased by the formal markets contributes to the low-level establishment of the farmer-buyer relationships. Therefore, coordinated supply chains and supplier-development approaches are necessary to complement the logistical requirements associated with fresh produce and to create mutual benefits.

Suggested Citation

  • Bongiwe Porrie Dlamini-Mazibuko & Stuart Ferrer & Gerald Ortmann, 2019. "Examining the farmer-buyer relationships in vegetable marketing channels in Eswatini," Agrekon, Taylor & Francis Journals, vol. 58(3), pages 369-386, July.
    • Handle: RePEc:taf:ragrxx:v:58:y:2019:i:3:p:369-386
    DOI: 10.1080/03031853.2019.1596824
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    Cited by:

    1. ALI, Murad & HAJI, Jema & LEGESSE, Belaineh & DEMISSE, Tinsae, 2021. "Factors Determining The Trust Of Vegetable Farmers For Intermediaries In Eastern Ethiopia," Review of Agricultural and Applied Economics (RAAE), Faculty of Economics and Management, Slovak Agricultural University in Nitra, vol. 24(1), March.
    2. Zhihui Gao & Xinrui Liu & Xinling Zhang, 2024. "The Impact of Tie Strength on the Sustainable Participation of Farmers in Contract Farming: An Empirical Study in Inner Mongolia, China," Sustainability, MDPI, vol. 16(4), pages 1-17, February.
    3. Leeza De Silva & Nihal Jayamaha & Elena Garnevska, 2023. "Sustainable Farmer Development for Agri-Food Supply Chains in Developing Countries," Sustainability, MDPI, vol. 15(20), pages 1-20, October.
    4. Daniel Kangogo & Domenico Dentoni & Jos Bijman, 2020. "Determinants of Farm Resilience to Climate Change: The Role of Farmer Entrepreneurship and Value Chain Collaborations," Sustainability, MDPI, vol. 12(3), pages 1-15, January.
    5. Francisco Benitez‐Altuna & Valentina C. Materia & Jos Bijman & Daniel Gaitán‐Cremaschi & Jacques Trienekens, 2024. "Farmer–buyer relationships and sustainable agricultural practices in the food supply chain: The case of vegetables in Chile," Agribusiness, John Wiley & Sons, Ltd., vol. 40(1), pages 3-30, January.

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