IDEAS home Printed from https://ideas.repec.org/a/taf/oabmxx/v8y2021i1p1905218.html
   My bibliography  Save this article

Driving factors behind the social role of retail centers on recreational activities

Author

Listed:
  • Sepideh Baghaee
  • Saeed Nosratabadi
  • Farshid Aram
  • Amir Mosavi

Abstract

Retail centers can be considered as places for interactional and recreational activities and such social roles of retail centers contribute to the popularity of the retail centers. Therefore, the main objective of this study was to identify effective factors encouraging customers to engage with interactional activities and measure how these factors affect customer behavior. Accordingly, two hypotheses were raised illustrating that the travel time (i.e. the time it takes for a customer to reach the retail center) and the variety of shops (in a retail center) increas the percentage of people who spend their leisure time and recreational activities retail centers. Two case studies were conducted in two analogous retail centers, one in Tehran, Iran, and the other in Madrid, Spain. According to the results, there is an interaction between the travel time and the motivation for the presence of people in the retail center. Furthermore, the results revealed that half of both retail center goers who spend more than 10 minutes to reach the retail centers prefer to do leisure activities and browsing than shopping. In other words, the longer it takes a person to get to the center, the more likely he/she is to spend more time in the mall and do more leisure activities. It is also found that there is a significant relationship between the variety of shops in a retail center and the motivation of customers attending a retail center that encourages people to spend their leisure time in retail centers.

Suggested Citation

  • Sepideh Baghaee & Saeed Nosratabadi & Farshid Aram & Amir Mosavi, 2021. "Driving factors behind the social role of retail centers on recreational activities," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1905218-190, January.
    • Handle: RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1905218
    DOI: 10.1080/23311975.2021.1905218
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/23311975.2021.1905218
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/23311975.2021.1905218?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Escudero-Gómez, Luis Alfonso, 2024. "Shopping centers challenging decline: Competitive strategies in three case studies from Madrid's urban area," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1905218. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://cogentoa.tandfonline.com/OABM20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.